Love the BTS from Salehe Bembury's upcoming drop with New Balance. More brands should utilize this content approach. It invites customers into the creative experience and builds a deeper bond with what you're creating.

I generally don't believe in totally reinventing classics (Barbour jackets, Oxfords, or... trucker jackets). But if you *were* gonna buy a trucker jacket variation that isn't Levi's or Wrangler, these are 3 of my faves from independent brands: Carter Young Stüssy OrSlow

Most of the creative tooling for AI is mid right now. But what the FLORA team are cooking up could legitimately change the game for creative work. This is an insane out-of-beta drop 🚀

Today we launched a new longform "Creative Operations" series where clayton chambers and I talk to brands and professionals about their creative workflows with our friends at Air In the first episode we visit Brigade and Scott Fraser Collection in Brooklyn... more episodes

Babe, wake up. Your new brand playbook just dropped! Oren John and I spent the last 4 months putting together a video series with Air on doing creative work in 2025. We’re dropping an episode per week for the next 6 weeks. Here’s episode 1 :) air.inc/creative-ops

How to build a social game plan for your brand in 2025. Honestly one of the most fulfilling projects I’ve worked on. Here’s episode 2 in a 6-part series where we help you level up your creativity. Brought to you by Oren John, Air, and moi 💕 youtu.be/LneJH1Cf9Qc?si…

Startup Twitter I wanna link with devs interested in building fashion-focused consumer apps. Bonus if they like fashion/clothes. Who should I meet?

If you yap enough, you will bring interesting people to the table. Here's our episode on Brand Strategy from season 1 of our marketing series Air. We tap into the nuances of brand building with Ana Andjelic. You don't wanna miss it 🤝 youtube.com/watch?v=EvPw75…

Key recession indicator: Aimé Leon Dore selling an $11,000+ espresso machine

Who's in Cannes next week? 🇫🇷 🌴

What a time to be alive Interviewed the Gary Vaynerchuk last night with my guy Oren John Deciding to make content has changed my life. It's opened doors I didn't know were possible. Idk what you want, but I can tell you a lot changes when you stop caring what people think :)

CPG Twitter I’m cohosting a bangin’ summer cookout in Soho NYC next week. Love to know if any alcoholic or non-alc brands are down to give some product for it 🙏🙏 Should be at least a few hundred people. DMs open or tag anyone you know 👇

Starbucks this is getting out of hand

Where is a good place to work in Williamsburg that has fast Wi-Fi and outlets?

POV you ask your friend what they want out of life and you regurgitate it back to them in your own words. This is the way.