Clay Hepler (@clayhepler) 's Twitter Profile
Clay Hepler

@clayhepler

🏔 | I run a land specific real estate private equity firm | To get funding for your deals submit one below

ID: 1407085303739846659

linkhttps://linktr.ee/landman_clay_hepler calendar_today21-06-2021 21:17:58

7,7K Tweet

8,8K Followers

376 Following

Clay Hepler (@clayhepler) 's Twitter Profile Photo

Revenue per employee changed how we run our land company. Not ROAS. Not deal count. RPE shows whether your business works, or just moves. $200K per employee is the bar we aim for. Most land companies aren’t even tracking it.

Clay Hepler (@clayhepler) 's Twitter Profile Photo

We flipped a parcel and made $234K in 20 days. No subdivide. No improvements. You don’t need to complicate things to scale. You need clean dirt, strong underwriting, and a clear buy box. That’s it.

Clay Hepler (@clayhepler) 's Twitter Profile Photo

I lost $60K on a single deal and paid the investor out of pocket, with a return. It was my mistake. I owned it. That investor is still with us today. Trust isn’t built on returns. It’s built when things go wrong and you do the right thing anyway.

Clay Hepler (@clayhepler) 's Twitter Profile Photo

We locked 30 contracts in 2 weeks, and it nearly broke us. The lesson? Don’t confuse momentum with capacity. Your systems will snap before your team does. Scale isn’t about more... it’s about handling more.

Clay Hepler (@clayhepler) 's Twitter Profile Photo

We locked 30 contracts in 2 weeks, and it nearly broke our team. Don’t confuse momentum with capacity. Your systems will snap before your team does. Scale isn’t about more, it’s about handling more.

Clay Hepler (@clayhepler) 's Twitter Profile Photo

What’s the longest you’ve gone without a deal before landing a monster? When I was just getting started, I sent 15,000 mailers and got nothing. I was basically broke, and on top of that my wife had just lost her job. It felt like the business wasn’t working. So I scraped

What’s the longest you’ve gone without a deal before landing a monster?

When I was just getting started, I sent 15,000 mailers and got nothing.

I was basically broke, and on top of that my wife had just lost her job.

It felt like the business wasn’t working.

So I scraped
Clay Hepler (@clayhepler) 's Twitter Profile Photo

I once listed a deal with a broker who sounded sharp... Said he knew the area. Said he could move land fast. Said all the right things. What he didn’t say? He lived 300 miles away. Oh, and that he hadn’t closed a deal in over a year. Every showing became a full-day trip. He

I once listed a deal with a broker who sounded sharp...

Said he knew the area.
Said he could move land fast.
Said all the right things.

What he didn’t say?
He lived 300 miles away.

Oh, and that he hadn’t closed a deal in over a year.

Every showing became a full-day trip.
He
Clay Hepler (@clayhepler) 's Twitter Profile Photo

🚨 We’re hosting our first live session inside the Landman Community! 👉 Join the group to get access: facebook.com/share/g/1FGy55… Next Wednesday, July 23 at 4:30pm EST, we’re going live in our private Facebook group to break down why most land investors are wasting time and money

🚨 We’re hosting our first live session inside the Landman Community!

👉 Join the group to get access: facebook.com/share/g/1FGy55…

Next Wednesday, July 23 at 4:30pm EST, we’re going live in our private Facebook group to break down why most land investors are wasting time and money
Clay Hepler (@clayhepler) 's Twitter Profile Photo

You see a 20-acre comp that sold for $80K. Your deal is 30 acres in the same county. So you offer $50K, thinking you’re at 60% of value. But what you missed? → Yours has no road access → It’s on a slope → It’s 20 miles deeper into the county → The comp had utilities on site

You see a 20-acre comp that sold for $80K.
Your deal is 30 acres in the same county.
So you offer $50K, thinking you’re at 60% of value.

But what you missed?
→ Yours has no road access
→ It’s on a slope
→ It’s 20 miles deeper into the county
→ The comp had utilities on site
Clay Hepler (@clayhepler) 's Twitter Profile Photo

This is how I got start in land: I sent 15,000 mailers and got nothing. I sent 10,000 more… landed a $20K profit deal. That one deal changed everything. From there, we dialed in our system. A few months later we did $300K on a single flip. Today, we’re pacing toward $3M+ in

This is how I got start in land:
I sent 15,000 mailers and got nothing.

I sent 10,000 more… landed a $20K profit deal.
That one deal changed everything. 

From there, we dialed in our system.
A few months later we did $300K on a single flip.

Today, we’re pacing toward $3M+ in
Clay Hepler (@clayhepler) 's Twitter Profile Photo

Lost $60K. Made $234K. Changed diapers mid-deal. Built the wrong systems. Then the right ones. Land flipping taught me this: Most failures aren’t fatal, if you act like a pro. And most wins aren’t magic, they’re machines.

Clay Hepler (@clayhepler) 's Twitter Profile Photo

If I lost everything and had to rebuild my land flipping biz from scratch: → Use free tools to find 50 rural counties (<200 ppl/sq mi) → Pull 15–20K records on 5+ acre lots with Prycd → Scrub junk data (wetlands, gov-owned, etc.) → Mail 2,000 range offers/week → Close 1–3

Clay Hepler (@clayhepler) 's Twitter Profile Photo

I’ve made this mistake more times than I’d like to admit. I’d hear a great idea on a podcast… Read about a new system… Come up with a “gamechanger” strategy in the shower… And without thinking, I’d dump it on my team. “Hey, can you try building this?” “Can we test this