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Being good at conferencing (as a producer, speaker, revenue leader, marketer, networker, etc.) is a game changer for careers and brands. If you want to be good at conferencing, subscribe to The Craft of Conferencing. charleslaughlin.substack.com

Every skill that falls under the 'conferencing' umbrella can be cultivated. Organizing, ideating, writing, speaking, networking, interviewing, selling. Anyone can learn to do any of these things. And they all come together to create great B2B events.

No one sits in a conference hall to be sold to. They are there to learn. So please, teach them something. Even if you think you are there to sell. #conferences #events #b2bevents #publicspeaking

There are two reasons why speakers use speaking opportunities to sell vs teach. (Teaching is better). One is having just one gear -- selling. This can be adjusted. The other is laziness. It's easier to run through the pitch deck than to create a memorable talk in your field.

On the hook to run a fireside chat? Interviews use both skill and art. The two work together. Picasso mastered drawing before he imagined cubism. Cultivated skills support great art. Fireside chats are often bad but should always be good. I can help. charleslaughlin.substack.com/i/148182886/is…

Some thoughts for event designers from someone who has curated and moderated countless on-stage panels & fireside chats. Highly scripted sessions are never good. Always leave space for organic diversions. The magic at events is mostly in the unplanned occurrences. #events

My newsletter digs into the ins and outs of running good B2B events. If you produce, speak at, or sell at events, check it out. open.substack.com/pub/charleslau…

The conference moderator's best friend is the downstage countdown clock. Don't plan an event without it.

Remember the time Zuckerberg almost melted on stage with Kara Swisher? As an interviewer, I seek a mid-point between the subject treating the interview as a forum to say whatever they want and them breaking into a flop sweat. Not easy to achieve. youtu.be/nXrKKwHmPz4

As a conference producer, ending a session on time should not be the goal. Ending on time is assumed. The goal is to create original, engaging content.

Just rolled out E2 of The Craft of Conferencing Pod. Super proud of the quality of conversations about the events business we've delivered on this show so far. Enjoy this discussion with author and events guru Phil Mershon. open.substack.com/pub/charleslau…

What is the formula for a successful event? Ask Phil Mershon, author of "Unforgettable: The Art and Science of Creating Memorable Experiences"

Great chat on #publicspeaking and #conferenceselling with George Leith for my new Craft of Conferencing Podcast. Thanks George! Check it out here. open.spotify.com/episode/1jOpp0…

The BigFive Digital podcast hit its 50th episode recently featuring a chat with Neal Polachek about what his startup Dialog has learned from measuring SMEs' use of AI. This episode appeals to anyone, anywhere who cares about how technology can help SMEs. open.spotify.com/episode/3mY8TY…

We are very excited to have published the 50th Episode of the BIG5D Podcast. We feature great conversations on the impact of technology trends on SMEs. Please subscribe wherever you podcast.

A new Craft of Conferencing newsletter for Conferencing pros. open.substack.com/pub/charleslau…

Loved this story from RSVPify CEO Ari Driessen on discovering his engineering ninja is just a kid. It's a risk you take when you tap into the global talent pool. But if the work is great, who cares? The Craft of Conferencing Podcast episode coming soon. It's a good one.

The latest Craft of Conferencing Podcast is out, a must listen for #B2Bevents pros. I should know. I'm the host. Great convo with Ari Driessen. Here he talks about how AI will help measure success with #events Full episode here: open.spotify.com/episode/0fGTpn…

At Thanksgiving, all the youngins were using ChatGPT in place of Google.