Every brand hits a growth plateau eventually. What you choose to do next determines everything. The quick wins are gone. The obvious optimizations? Already done. Growth slows, and momentum stalls. But that doesn’t mean your brand has peaked. Every brand can break through, but

Just sent out offers to 2 more full time designers. We had 769 applicants this time for one role, but we had two who impressed us so much, I couldn't say no to one of them. Finding great people is so hard, so if I'm lucky enough to find two in one hiring process, I'll hire both

BFCM is the closest thing ecomm gets to day trading. Budgets move fast. Performance swings hard. You should be adjusting spend every 15 minutes, not every 15 hours. And that kind of speed only works if your data is clean and your system is tight. You need to know exactly

Not gonna lie, EoE is my least favorite draft format since coming back to magic during LOTR. Not even sure it’s anything specific, just everything feels a little sub par.

Chasing shiny objects is a great way to lose during BFCM. Every year I see some brand get excited about cracking a new channel right before Q4. Reddit. Pinterest. Whatever. Suddenly, their team is spending 20 hours trying to figure out how to launch ads and get conversion

Your brand deserves better than Canva templates. Take a look at the kind of creative we’re putting out every week at Taikun. Tested. Iterated. Scaled. That’s how we help DTC brands break through plateaus.

Name a product that has fallen further faster than Wise? My lord.

London has been better than I ever could have imagined. I love living in Europe. So much so that I just put an offer in on a flat in central London. The whole point of “making it” is enjoying it. For me that means having a spot in NYC and London.

Be chill man. Be chill. If I’m having an aperol spritz from a villa on lake como, so are your customers.

About to head on a much needed vacation. Slack has been deleted from my phone. I will reinstall it upon return

BFCM is bigger than most brands realize. It’s not just a tiny spike in sales. It’s a window where demand becomes uncapped. Brands that do it well can do two months of revenue in one day. If your numbers are dialed in and if your team knows what they're doing, BFCM can change

Spitting facts

Hot take incoming. Most brands fail to scale because whoever is running their media doesn't want to spend 30 minutes running the numbers. With costs as high as they are impacting margins, you can't afford to guess. And to be brutally honest, most people in charge of running

“Not busy” is your sign. Do the thing you’ve been putting off and get ahead. 🎧 Episode 12 is live - The Summer Slowdown #MarketingUncensored #Marketing #DigitalMarketing #AgencyLife #PPC #Meta

On August 16th 2010, Taikun was born. I was 21, and I invested every dollar I had, all $127, to get the business off the ground. 15 years of ups and downs. 15 years of lessons learned. With these 15 years in the books, I feel entitled to share some advice. So much of it learned

Milan feels so much like Buenos Aires to me

This is my Rabah Rahil room rates, lake como villa edition.

We don’t just make pretty pictures; we make ads that move product.

While BFCM customers drive MASSIVE revenue, they typically aren't your highest value customers. In fact, they're among the lowest value customers for any brand. More often than not, these customers are more price-conscious and less reliable long-term. They tend to be deal

Not a bad view. Pool + view is a hell of a way to recharge.