While we're out here enjoying a good roast of #McDonalds 2.0, here's my take. Yes, it's silly. But it will work. Here's why: 1. Astronomical media spend (v. hard to mess this up) 2. Good marketing doesn't need need glossy strategy, just solid fundamentals. That's what this is.

Last year, I discovered r/dataisugly. A fantastic pick me up for researchers having a bad day. But I have to say, genders.wtf might be even better. After all, why be male or female when you can be hot bread.

The ethics of AI marketing debate is eerily reminiscent of the offshoring one in the early noughts. If history is anything to go by, it is here to stay. Some will use it, some won't. We'll know who does but not care because it's a low ranking factor in purchase decisions anyway.

Today is Jan 17. The #YearOfJoy has officially begun. Super proud that FlexMR is a part of this initiative, which is bringing 52 weeks of inspiration and activities to everyone who wants to have more joy in their lives. Find out more in the live event: bit.ly/3H8FjOi

Excited to have been shortlisted for the Base Top 100 CMA. There's over 400 fantastic customer marketers and advocacy builders on this list to choose from. I'd love if you'd consider casting a vote for me, or any of the great people here: base.ai/top100-cma-peo…

We have a new team member at FlexMR - please give a warm welcome to Joanna Gray, who will be working with all teams as our Product Consultant. Joanna will focus on facilitating effective collaboration and success across the varied specialist teams. #mrx #team #insights

Thank you to this fantastic team from FlexMR for joining me at this afternoon's employer showcase on campus at Lancaster University. It was great to hear the stories of how you landed in the market research industry, plus your energy and passion for the discipline.

The #MRXLab back for season 4 (+ video)! Thrilled to be joined by guests from HappyThinkingPeople and FlexMR to discuss strategic sensemaking. 🎧 Spotify: spoti.fi/3Jx6SCv 🎧 Apple: apple.co/40zcyC6 🎧 Amazon: amzn.to/3HRpI5Z 🎧 YouTube: bit.ly/3DBHYxM

The first episode of the MRX Lab is live with a new twist - now you can watch the discussion as well as listen as Chris Martin (クリス マーティン) explore the role of insight in strategic sense-making with Edward Appleton from HappyThinkingPeople and FlexMR's Paul Hudson. Catch up now: flx.mr/3jt91Vj

IA23✨There is just 1 week to go. Book your place: tinyurl.com/yysw8feu & meet in-person hundreds of your fellow research professionals. Chair: Colin Strong Ipsos with Andrew Jerina @ Fume, Paul Hudson FlexMR, Rose Tomlins @ Bally's Interactive & Zoë Ruffels @ Mars #mrx

ChatGPT has been making waves in the last few months - how might insight experts leverage it in the development of tools and features of an insight platform? Learn more: flx.mr/403mYc8 #MRX #AI #Insights

This is the tweet.

東京大学、環境問題担う国際人を育成 （8/30 日本経済新聞 ）サステイナブル社会デザインセンターが紹介されています。（後半は有料記事）nikkei.com/article/DGXZQO…