Lady Gaga started playing the piano at age 4, wrote her first ballad at 13, and began performing when she was only 14. And yet, no one paid her a lick of attention until she started dressing like an alien from outer space. Blending into the crowd can only take you so far.

SEO has changed. Closed environments search on social media are starting to take market share away from Google. 40% of people are starting their searches on Instagram and TikTok. Google knows this too, hence its continuous changes. 👇

Providing a solution with a unique mechanism that stands out from everyone can only come from your personal experience of solving your own problems. This equips and helps you create a path that helps others to solve their problem. Embrace and explore your personality.

Mark Suster says don’t hunt for rabbits (there’s not enough meat). Don’t hunt for elephants, because you will never kill one. Find something just right in between; a deer. This advice is not for hunters. It is for online startups who are trying to find their niche/market.

Do what nobody else in your industry is doing to gain the first mover’s advantage. By the time they follow you, your business would’ve skyrocketed. E.g. a real estate broker launching a podcast where he invites successful colleagues to discuss tactics that have worked for them.

RIP. Google keyword forecasting is gone forever. "Few advertisers were using individual & ad group keyword forecasting in Keyword Planner. So as of this summer, we’re no longer maintaining these forecasts in our system," - said Google Ads Liaison Ginny Marvin.

I keep my life simple. If I miss you, I give you a call. I want to meet up, I invite. I want to be understood, I explain. I have questions - I ask! I don’t like something - I say it. I like something - I state it I want something - I ask for it. If I love you, I tell you.

TikTok is making it easier to post directly to its app with third-party tools. There’s a new “Direct Post” element in the TikTok API. As the name implies, you can use it to publish content. As it stands now, you can post video content using Direct Post. #TikTok #VideoViral

Get that you can’t put a price tag on people saying superb things about you. Your good name is branded onto: -how you relate to people -how you interact with clients -every job delivery Be intentional about creating a good experience and feeling that is not easily forgettable.

If you are able to get potential client on call, always have closing strategy at the back of your mind. And without sounding desperate. Cos customers will neither think things over nor will they get back to you like they promised. They will forget you once you drop the call.

GOOGLE: AI-GENERATED REVIEWS ARE SPAM Here’s another reason to avoid taking unethical shortcuts in your digital marketing efforts. But what happens if an actual customer creates a review using ChatGPT? You could be on the hook, even though you didn’t do anything wrong.

I can't decide if people wear pajamas out in public have given up on life or are simply living it to the fullest. 😂

Happy new month, wonderful people. Glad you made it. I pray, may your focus become God's focus this month. Cheers to the upcoming achievement of our milestones. For now, let's count our blessings and embrace gratitude. #HappyNewMonth #DecemberToRemember

Deleting your savage paragraph to text back "ok" is a different kinda self control. But these days, I worry that I've got no filter. It must be broken.