Chris Kelly (@chriskelly) 's Twitter Profile
Chris Kelly

@chriskelly

CEO of @Upwave. Alum of @NotreDame.

ID: 13037312

linkhttp://upwave.com calendar_today04-02-2008 06:30:54

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Chris Kelly (@chriskelly) 's Twitter Profile Photo

Interesting data from Survata is now @Upwave highlighting how much brand building matters in the era of direct-to-consumer brands: mediapost.com/publications/a…

Upwave (@upwave) 's Twitter Profile Photo

Survata data shows consumers are surprisingly drawn to trusted brands over store brands during COVID-19, despite households watching their budgets. Good coverage of the insight by MarketingLand: searchengineland.com/people-choosin…

Upwave (@upwave) 's Twitter Profile Photo

"Injustice anywhere is a threat to justice everywhere." -Martin Luther King Jr. Survata is now @Upwave wholeheartedly opposes systemic racism. We strongly believe in racial equality. #BlackLivesMatter

"Injustice anywhere is a threat to justice everywhere."
-Martin Luther King Jr.
<a href="/Survata/">Survata is now @Upwave</a> wholeheartedly opposes systemic racism.  
We strongly believe in racial equality.
#BlackLivesMatter
Upwave (@upwave) 's Twitter Profile Photo

How do brands like PepsiCo & Seventh Generation (Unilever), platforms like Hulu, & agencies like @360i & Omnicom Media Group balance brand metrics & sales metrics? Find out 7/23 at the 1st virtual edition of our "Masters of Brand Measurement" series! srvt.co/MastersQ3

How do brands like <a href="/PepsiCo/">PepsiCo</a>  &amp; <a href="/SeventhGen/">Seventh Generation</a>  (<a href="/Unilever/">Unilever</a>), platforms like <a href="/Hulu/">Hulu</a>, &amp; agencies like @360i &amp; <a href="/OmnicomMediaGrp/">Omnicom Media Group</a> balance brand metrics &amp; sales metrics? Find out 7/23 at the 1st virtual edition of our "Masters of Brand Measurement" series! srvt.co/MastersQ3
Chris Kelly (@chriskelly) 's Twitter Profile Photo

Marketing analytics & ad msmt folks: Have you heard of micro cohorts? You'll hear a lot about them in 2021, as a powerful, privacy-friendly alternative to the bygone days of user-level tracking. Read Upwave and MightyHive's thoughts in AdExchanger: adexchanger.com/data-driven-th…

MightyHive (@mightyhive) 's Twitter Profile Photo

"It’s time to look beyond 1:1 identity solutions and take a serious look at micro cohorts, an exciting, privacy-safe area of innovation in digital ad measurement whose time has come." - Myles Younger 💡 & Ken Archer of Upwave via AdExchanger. Read More: bit.ly/3qudXIa

"It’s time to look beyond 1:1 identity solutions and take a serious look at micro cohorts, an exciting, privacy-safe area of innovation in digital ad measurement whose time has come." - <a href="/Myles_Younger/">Myles Younger 💡</a> &amp; <a href="/kenarchersf/">Ken Archer</a>  of <a href="/upwave/">Upwave</a> via <a href="/adexchanger/">AdExchanger</a>. Read More: bit.ly/3qudXIa
Upwave (@upwave) 's Twitter Profile Photo

Today we hosted a great Upwave Momentum Event creating Cards for Hospitalized Kids all while working virtually! Such a great team event while impacting the lives of 220 kids! #upwaveway #upwavemomentum

Today we hosted a great Upwave Momentum Event creating Cards for Hospitalized Kids all while working virtually! Such a great team event while impacting the lives of 220 kids!

#upwaveway
#upwavemomentum
Advertising Week (@advertisingweek) 's Twitter Profile Photo

By reviewing data from the last few years about what CMOs want, Upwave observed the emergence of the 4 S's: consumer sentiment, share of search, social media listening, and market share measured by sales. Read more: hubs.ly/Q011zrM60 #data #brandmeasurement

Andy Plesser (@beet_tv) 's Twitter Profile Photo

Chris Kelly, CEO of brand analytics platform Upwave, shares insights on how to future-proof marketing strategies as parts of the purchase funnel overlap with each other, in this #BeetRetreat interview w/ Rob Williams 🗽: beet.tv/2022/04/the-fu… #cmo #martech #cookielessfuture

Upwave (@upwave) 's Twitter Profile Photo

Upwave's Chris Kelly joined a panel with Crackle at today's OTT.X X Fronts — to talk about our deterministic measurement capabilities for Branded Entertainment. As the only measurement company presenting at #OOTX, we're proud to bring analytics to the stage.

<a href="/Upwave/">Upwave</a>'s <a href="/chriskelly/">Chris Kelly</a> joined a panel with <a href="/Crackle_TV/">Crackle</a>  at today's OTT.X X Fronts — to talk about our deterministic measurement capabilities for Branded Entertainment. As the only measurement company presenting at #OOTX, we're proud to bring analytics to the stage.
Chris Kelly (@chriskelly) 's Twitter Profile Photo

Join @Upwave's next industry event - Women in Media and Ad Tech - with highly impressive, C-level advertising execs from @Netflix, HEARST, Integral Ad Science, and SHE Media. We have quite a panel of heavy hitters! upwave.zoom.us/webinar/regist…

Join @Upwave's next industry event - Women in Media and Ad Tech - with highly impressive, C-level advertising execs from @Netflix, <a href="/Hearst/">HEARST</a>, <a href="/integralads/">Integral Ad Science</a>, and <a href="/SheKnowsMedia/">SHE Media</a>.  We have quite a panel of heavy hitters!
upwave.zoom.us/webinar/regist…