More than just an Association, Building a Brand 🥂 #chardonnayassociationsouthafrica #chardonnaysa #chardonnayheros #sawine

The Chardonnay Association of South Africa was established in August and officially launched at Jordan Wine Estate last week. Wine Wizard delivered the keynote speech and guests could taste 32 of the Association's members wines and enjoy dinner at the restaurant. Cheers!🧵1/6

The Association evolved from the Chardonnay Forum which has been running for 15 years to share knowledge, technology and network with fellow Chardonnay producers. The new association’s goal is to elevate SA Chardonnay locally and internationally.🧵2/6

The committee is chaired by Sjaak Nelson (Jordan Estate), with Johan Kruger (Kruger Family Wines) as vice chair and committee members Carolyn Martin (Creation), Thea van der Merwe (Journey’s End) and Ann Ferreira (Pieter Ferreira Wines). 🧵3/6

Chardonnay in SA has experienced significant growth and acclaim in recent years, positioning itself as 1 of the country's leading whites. The association is managed by Andre Morgenthal, formerly communications manager at WOSA South Africa and more recently part of Old Vine Project🧵4/6

Chardonnay in South Africa has experienced significant growth and acclaim in recent years, positioning itself as one of the country's leading white wine varietals. 🧵5/6

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