They've been saying SEO is dead since 2015. They’re still saying it in 2025. And they’ll probably still be saying it in 2035. The reality? SEO isn’t dead. But outdated tactics are. It’s always the same crowd getting hit, and it's the ones relying on old strategies like: ❌

In this podcast, we took a deep dive into how international Digital PR really works beyond the UK bubble. Whether you're a brand looking to break into Europe or an agency navigating new markets, this episode has some solid insights. Here’s what we covered: 🇪🇸 How Spain’s PR

Barely a phone in sight just the whole stadium singing along to banger after banger. Biblical opening night at Cardiff #oasislive25

Big news from OpenAI this morning as they announced their plans to release a web browser “in the coming weeks” as a direct rival to Google Chrome. Here’s what we know: 👉 Built on Chromium, its browser will blend, lending traditional browsing with AI-driven chat with some

If you're still asking “but where’s the link?” then you might be optimising for 2012. Because in 2025, brand mentions are beating backlinks. Or at least in the places that matter most now: AI Overviews, ChatGPT, Perplexity. A few years ago, clients would always ask the same

Just received a client brief where one of the KPIs is to drive LLM traffic to at least 5% of total traffic by the end of the year. KPIs are shifting fast. Smart businesses want to be first movers in AI Search. If you're still only tracking clicks and rankings, you're missing

(Free Download) Instagram Content Now Indexed by Google - Here’s What It Means for You. As of July 10, 2025, all public Instagram Business & Creator content, including reels, carousels, captions & bios, can now be indexed by search engines. Why this matters for your customers

Slowly but surely, AI Search engines are driving more clicks each month. We’ve been tracking AI-driven traffic across multiple clients for over a year. Each month, the clicks and conversions continue to climb. If you’re not measuring or optimising for AI Search, you’re missing

Our team secured over 100 links for our client in the New York Post, The Sun, Mental Floss and more. How? We worked on campaigns, including revealing the Top Tourist Traps of 2025, the places where travellers are losing the most money without realising it. Using travel cost

“The UK is finished" …or at least, that’s what everyone keeps saying. After eight years of running my business abroad, I moved back to London early 2025, despite the constant negativity you hear on social media about how the UK is “finished.” I get it, running a business here

When the client’s ‘quick Friday request’ hits your inbox at 4:59 PM

Search is evolving. Our reporting is too. We still track keyword rankings and traffic, but they’re only part of the picture now. Across some of our larger accounts, here’s what’s becoming just as important: 👉 Search visibility inside LLMs tracked manually + via tools like