Consumer desire for quality over quantity is reshaping the US On Premise. But what’s driving this trend and why are consumer gravitating towards premium brands?🍹 How can your brand capitalize on this trend: h.nniq.co/Hh0A50TcpGy #insights #premiumdrinks #OnPremise

How optimised is your Cocktail strategy? Cocktails are a popular part of the drinks mix in France and CGA by NielsenIQ’s new research uncovers how brands can maximise their sales. Uncover brand opportunities with the new Mixed Drinks Report: h.nniq.co/qzYz50Te5FA

Did you know that 71% of airport bar users are willing to pay extra for a better-quality drink? #AirportBars present a prime opportunity for #premium beverage brands to connect with an affluent, engaged audience.✈️ Download the free report: h.nniq.co/ckVI50TelHH

#SignatureCocktails are fast becoming the key to attracting more patrons to bars, restaurants, and cafés, with a remarkable 80% of consumers eager to try these innovative drinks.🍹 Don't miss out on leveraging this trend to drive growth—read here: h.nniq.co/Yr0b50TfgX7

How loyal are your customers? 🤝 The latest GO Technology in partnership with Zonal reveals how likely consumers are to switch brands, and explores the types of communications and loyalty schemes that will keep them coming back. 🤔 Find out more here: h.nniq.co/rLmk50TflK5

Propel's Multi-Club conference has started with Karl Chessell, CGA by NIQ director, talking about what the data says about the sector landscape. Quick data insights: 👉49% decrease in late night 👉33% have reduced trading hours in their estate – most often Monday and

Great to join so many industry friends at Paul Charity’s packed #propelsummer event. Hearing from Karl Chessell at CGA by NIQ about the opportunities & challenges facing the industry. It is clear that operators are having to rapidly evolve their offer #MyPub The BII

The On Premise is crucial for connecting with consumers and building brand equity for Hospitality and Beverage brands. ​ Don’t miss out, get the latest news and insights delivered straight to your inbox with The Measure. Sign up for regular updates here: h.nniq.co/mkEy50Tfq1W

🍻CGA’s global insights reveal significant shifts in consumer behaviour and the impact of these trends on category performance. But how do these major trends compare to behaviour in your local On Premise market? Discover with CGA’s REACH Spotlight Report: h.nniq.co/veWT50Tgo3I

Towns & Cities 🏙️ VS Suburban & Rural 🏡 Ireland's On Premise consumers show distinct variations in behaviours, preferences, and motivations across urban and suburban/rural locations. Explore a tale of two halves: h.nniq.co/enFU50TftcE

CGA's recent webinar, 'Activating Canada’s On Premise, Unlocking occasions, channels and path to purchase to grow brand share' uncovered insights from sales measurement to consumer research solutions that you don’t want to miss! Read top 10 takeaways here: h.nniq.co/Iknw50Tfmcs

🥳 Zonal celebrates 10 years of GO Technology insights with CGA by NIQ, reflecting on how tech has transformed the industry over the past decade. A decade on, here are the top ways that innovation has reshaped our sector. • zonal.co.uk/resources/news…

🤔 How loyal are YOUR customers? What makes, and more importantly, keeps them loyal to your brand? ▶️ Download our FREE 𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗶𝗻 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 research to understand what guests really want! zonal.co.uk/resources/go-t… #ZonalUK #Loyalty CGA by NIQ

Almost 3 in 5 On Premise consumers plan to visit bars & restaurants to celebrate Independence Day this year 🎊 CGA by NIQ’s best-in-class research solutions provide many more insights into consumers’ engagement and purchasing decisions across Mexico’s On Premise

Did you know that while 75% of Taiwanese consumers enjoy domestic beers, only 25% are exclusively loyal to local brews? This highlights a golden opportunity for international #beer brands to capture market share with the right strategy. 🍻 Read more: h.nniq.co/xrL150TlH9i

Explore the top 10 takeaways from the latest webinar, presented by Jaepil Sohn, where he emphasised the importance of creating memorable, shareable consumer experiences and revealed crucial insights for beverage suppliers, manufacturers, and operators. h.nniq.co/FjAr50Tn7wg

Ireland’s On Premise has been boosted by stout and sport in 2024, but challenged by cost pressures and moderation. Here are ten big trends and developments for suppliers and operators in Ireland to track: h.nniq.co/PB8x50TpVJP

1 in 4 US hotel guests plan to forego alcoholic beverages over the next 12 months, offering a striking opportunity for non-alcoholic drinks brands & suppliers to expand their presence in the channel 🧳 Who is this emerging consumer segment? h.nniq.co/4pka50TpVNn

How do you measure up to your competition? The Measure from CGA by NIQ helps hospitality and beverage brands keep a pulse on the industry by featuring current insights and the latest news from CGA’s best-in-class data tools. Sign up here - h.nniq.co/kG0f50TqQ5F

New research reveals the intricate path consumers follow when ordering drinks at bars, cafés, and restaurants in France. Want to dive deeper into how these factors drive decisions and boost sales? Read for more valuable insights: h.nniq.co/V22050TsZnf