Tried this across the brands I'm working with and is working pretty well... Drop a top-reviewed product recommendation 2–3 days post-purchase. Timing + social proof = lift in repeat orders.

Just because they’re loyal doesn’t mean they want 5 emails a week. You might find that reducing the cadence slightly for VIPs will protect the relationship.

Email design checklist: □ Header, body, bridge, product, footer sections. □ 1 clear CTA. □ 1 product focus. □ Lifestyle & outcome emphasis. □ Mobile-first layout. □ Novelty and creativity. □ Conversions > decorations. □ Include risk reversals.

Sometimes the problem isn’t the pop-up. It’s the promise. A weak offer feels desperate. A strong one feels irresistible. Fix your copy, not your timing.

“What’s the best way to handle objections within abandoned checkout emails?” Handle it head on. For example, if a customer is unsure about the fit of your clothes, say: “Still unsure about fit? Here’s how returns work.” Risk reversal boosts trust—and conversion.

When you need quick short-term rev, run an offer to 1 of these segments: - Non-buyers: anyone who has been on our list but hasn't purchased yet - VIPs: anyone who has purchased at least 3x - Winback: customers who haven't bought in 120-180 days

If you’re seeing mixed inbox results, it’s probably not Klaviyo... it’s how you’re warming. Create a high-engagement segment, throttle sends across 5 days, and monitor reputation (I like postmaster tools work well here)

High popup conversions followed by unsubscribes = bad alignment. You need to a) Make sure you match popup offer to welcome flow promise. b) don't confuse the user by urying the offer in your email

Sending to your “entire list” is revenue now, pain later. If you use klaviyo, you should build segments based on promo responder history. Reward responders, exclude non-openers.

Welcome flow tip for klaviyo nerds.... Use conditional splits based on signup source. This who find you through a facebook ad vs WOM are groups that need separate welcome messaging to convert.

Returns often come from missed expectations. Quick win: Set product-specific flows using Klaviyo trigger splits. Use “If item = shoes” > send fit guide email 1 day post-purchase. Will reduce support load, too.

Too many emails sound the same... Try ROTATING between three tones in your emails - casual, expert, and aspirational. Helps avoid “template voice” fatigue.

Sunsetting too broadly wipes value. Quick win: Use a hybrid metric—60+ days no opens and no site sessions. Klaviyo’s integration with Shopify allows session filters in segments.