Never write-off the underdog 👇

The stakes couldn’t be higher. The decision couldn’t be clearer. Every. Vote. Matters. 👇

The end is in sight. Here’s 6 weeks on the road in just over a minute 👇

I will unite our country, not with words, but with action. I will work day in and day out to deliver for you. Watch my speech from Downing Street 👇

Together we can achieve incredible things. Now let's get to work 👇

Together Stronger #G20

Slava Ukrajini 🇬🇧🇺🇦

You can get a lot done in a week. This week was no exception ⬇️ [1/6]

This is what this election is all about 👇

What a journey, thank you Rishi Sunak

A good idea that will no doubt face a lot of resistance in Whitehall In too many departments digital is still seen as an afterthought and as a result quality of strategy & output varies massively Centralising campaign digital a step in the right direction but lots more to do

Trump’s campaign tapped into the creator economy in a big way—live streamers, podcasters, you name it. His team knew exactly where to reach the audience they were after. Future campaigns around the world are sure to follow suit.

The Guardian coming off X gives me a good reason to post this all-time great ad of theirs from a few years back. For me their decision goes against the message in this ad - 'Hope is Power'

It might not even have a building yet but DOGE already has an official X account. Giving 'digital first' government a whole new meaning...

The Matt Hancock app was ahead of its time.

Great to speak to Matt Chorley on why we were right to invite Elon Musk to the ai safety summit. How our 'in conversation' livestream came about (now on 25m views x.com/elonmusk/statu…) and whether or not Labour can ever win him back...

As good as any Christmas ad you’ll watch this year Dave Portnoy

And YouTube beats both…

From Westminister to Warsaw 👀

That explains that then