Slow growth is the hardest and most painful form of growth, but when you're constrained, it's the only path you've got. Forward progress > no progress

everything is just an iteration

Asking the IRS to do anything: *crickets* IRS asking you to do something: "GIVE US YOUR MONEY OR YOU'RE GOING TO PRISON"

Chase your dreams or let your nightmares chase you.

Hot take: creative > offer Price doesn't exist as an objection when you sell to emotions and identity. If you do things correctly, offer doesn't make a difference to your audience. Does it help? Absolutely. But creative is what gets people in the door first.

When you piss people off, you're doing something right. Yes, I'm 100% serious... Playing it safe is the fastest way to be ignored. I'd venture to say most ads don't fail from a bad product… But because the brand refuses to pick a side. They want to be safe, please everyone,

Heading to NYC today. Anyone wanna link? Lunch, coffee, workout, work sesh, etc?

I think about this often…

Statics can reach cold audiences. You just need to know how to use them. 1. Benefits, include them big time. 2. Speak to persona identities. 3. Benefits specific, broad headlines will not reach or convert cold audiences since they know nothing about you. What would you add?

Boots on the ground 📍 NYC

Get me out of August.

I spent 5 hours yesterday trying to crack ChatGPT's Deep Research for deeply understanding your customers. I think i've done it. Anyone want the prompt?

Being in NYC lights a different kinda fire under my ass. Being around like-minded people working towards huge goals just makes me go even harder. I love it here.

I do not understand this app.