I am officially “back on the internet™️” Hola!

Today, smells like LUXURY (and winning).

2025 and I wanna see more Tom Ford at Gucci, resurrecting the once titans of fashion and luxury, art AND savvy business, unabashed glamour and aspiration, acquisitions from the heart, and a passion for heritage.

Christian Lacroix (the brand) acquired. Are we going to see an 80s revival, maximalism and fun injected back into the luxury world? *glugs Bolli from the bottle* voguebusiness.com/story/fashion/…

Forget discounts. When the market dips, aim higher. The top 1% don’t stop spending—they just demand: • Exclusivity (skip the line) • Prestige (being fancy) • What no one else has (👈🏼 this!) Want to thrive? Stop thinking “affordable” 🙄 and start creating “OMG I NEED THAT”.

... waits until Monday morning until posting cos weekends/time and peace are sacred

Discounting diminishes value—true luxury is about creating desire without compromise to your brand. Psst… I’m curating something unmissable... 15 high-end promotional strategies you can implement immediately in your service business or personal brand—no discounts needed 🤌🏼

Storytelling is essential for brands (ugh, as if you didn't already know). But more importantly is story-doing. Are you living your values? 🤔 Do you even know your values? In the new era of transparency, the internet has receipts 🧾 Are you living it or just saying it?