Narrative #storytelling and honest #communication make for a successful business. When you #TellYourStory, you build a bridge to engage with your target audience authentically, right from the start. This is the foundation of meaningful relationships. fastcompany.com/90559690/the-p…

Really enjoyed this one from the Female Founders Network 🚀 podcast. Great, down to earth insights from Kate McCoy on turning her passion into a reality, while creating some beautiful works of art in the progress. I love hearing about #FemaleFounders in action! open.spotify.com/episode/0Hnvt0…

Most travel is still suspended but hotels are using this time to prepare for when it's #SafeToExplore again. Some of these new protocols are very #innovative, exciting to see how these properties are changing and adjusting for the times! #PostCOVID nytimes.com/2020/10/14/tra…

Now is the time to focus on #BusinessGrowth and not on slowing down. Like the saying goes, in every challenge lies opportunity. Are you making the most of your emotional, physical, and entrepreneurial energy every day? Thanks, Stephen R Dalby. entrepreneur.com/article/355518

Telling a product's story allows your team to create a life around your brand and inspire #BrandLoyalty right from the start. It's also the heartline of everything we do at Caro. #TellYourStory & your consumers will be more than just a sale. #Storytelling forbes.com/sites/forbesag…

"Who run the world?" The answer is simple: These #FemaleFounders! Great to see such creativity, ingenuity, and hustle from women entrepreneurs on a global scale. Each member of this list is more inspiring than the last. Thanks, Visual Capitalist. #WomenWhoDo visualcapitalist.com/top-female-fou…

How does your #BrandStorytelling encourage action? Empowering your customers and employees by using it as the new "goal-setting framework." Great piece, Jeff Gothelf. This is how they build meaningful, valuable connections to your brand. #TellYourStory hbr.org/2020/10/storyt…

#TheFutreofTravel is all about #MindfulTraveling. This means being fully open to the sensory experience of trips, no matter what those trips may look like in the new year. Loved this one, marie claire Australia. Where is everybody hoping to head next? marieclaire.com.au/mindful-travel

It's no secret that the #FutureOfWork has been completely shaped by the pandemic. The work environment of the future will be all about flexibility, collaboration, and most importantly, the culture you build for your employees (and, in turn, you consumers.) forbes.com/sites/forbeste…

Are you debating between paid or organic social marketing? As Kumar Arora says here, the devil is in the details. To me, it's still all about one thing: Meeting your target audience exactly where they are, and moving forward from there. #ModernMarketing entrepreneur.com/article/358052

Such an amazing opportunity to share the story of RAYU with Forbes. Being a part of this journey has allowed me to demonstrate my passion for female #LatinAmerican artisans and creators. I'm so excited for what's to come in the New Year! forbes.com/sites/gabbysha…

#SocialEntrepreneurship allows creatives to build organizations that work to build a better tomorrow. These entrepreneurs prove that profitability goals aren’t always about benefiting those already at the top. Really enjoyed this, Rob Dube! forbes.com/sites/robdube/…

Every brand should be making social media the foundation of their #MarketingStrategy these days -- but you've got to be strategic about it. "From the get-go, you must focus on the big picture..." #BrandStrategy #GrowthHacking ranky.co/growth-hacking…

.TikTok US has shown to be a great platform opportunity for #BrandEngagement but like every other campaign, you've got to make sure that your #TargetAudience is actively using the app. It may sound like common sense, but you know what they say... blog.hootsuite.com/tiktok-marketi…

The pandemic has altered #ProfessionalDevelopment opportunities, but this doesn’t mean that learning has to stop. Love the advice from Michele Parmelee, who says to integrate personal learning & growth into your life! #FutureOfWork #PersonalGrowth fastcompany.com/90571147/4-way…

Although this pandemic has put a pause on traveling, it's made us all think about #SustainableTravel options more than ever, which will be safer for the planet that we all love to explore, in the long run. #FutureOfTravel fastcompany.com/90574158/the-f…

Yes! How you #TellYourStory is the soul of your brand. "The magic of any company’s story is one that the marketer is there to find... Igniting passion remains vital to effective marketing.” Love this one, Linda Boff. #Branding #Stroytelling marketingweek.com/ge-cmo-linda-b…

When you let your story authentically drive your brand's narrative forward, you don't create 'just another ad campaign' but a trailer for the lifestyle you want to inspire in every consumer. #PR #SonyAlpha #TellYourStory #BrandStrategy youtube.com/watch?v=2xKSOr…

Marketers are utilizing #SocialJustice movements as branding strategies. But this can't be simply about performative activism; it needs to focus more on progress than perfection. Great article, Marketing Dive! #DoMoreGood marketingdive.com/news/pgs-pledg…

While we continue to be apart, #PR specialists and marketers have to find creative ways to interact with their #TargetAudiences. But even with the rise of #contactless payments, there are innovative strategies we can use to connect with customers. blog.adobe.com/en/2020/10/27/…