Product manager Mini-CEO

Product manager Mini-CEO

I used to be terrified of meeting with executives.

My hands would shake just sending a meeting invite.

I'd stay up all night memorizing every detail, making 50-slide decks.

Then I'd bomb.

Communicating with leadership is a whole new ballgame.

Here are things I've learned:

Every product needs a solid activation experience.

Done well, they can mean hugely successful conversion from discovery to sign-up for your app.

Here's a breakdown of Duolingo's legendarily strong activation experience.

Complete activation experience breakdown in 🧵👇

If your team always asks 'why?', they don't get your strategy.

So what can you do?

(Hint: it's not showing them the roadmap.)

🧵👇

PM: 'I've tested the happy path, looks good to me.'

Users:

Life update!

Haven't been able to create much recently because...

I'm moving! From San Francisco to Seattle.

I know basically no one there, so if you're there or know anyone you think I should meet, let me know!

The reason products fail:

Users don't *think* they'll provide enough value.

PMs consistently misunderstand what value really means.

Alex Hormozi's equation gives us the perfect framework to get this right.

Detailed breakdown, examples, and a challenge in 🧵👇

be honest

Product launches, visualized

Life update!

Haven't been able to create much recently because...

I'm moving! From San Francisco to Seattle.

I know basically no one there, so if you're there or know anyone you think I should meet, let me know!