I took a long hiaitus from Twitter (gotta do that sometimes). but it's great to be back sharing about #HMPS19 Noticing that we're calling them customers now, not just patients. 'Bout time!

Yes, patient audiences are important, but who are your target audiences within your organization? What do they care about and what are your goals for them. #HMPS19

What are you willing to pay to get a patient? A good question to consider when investing in marketing services and technology. #HMPS19

Exciting news! We're merging with award-winning healthcare marketing agency SFC Group. This will be our last post, so follow us with SFC Group! Instagram: bit.ly/3TlTyW5 Facebook: bit.ly/3T53QZa LinkedIn: bit.ly/3TmkuVA

4 Websites That Say ”Nope”: #ContentMarketing ow.ly/QjzW30gS07e

Does your website look like an Audi, or a Studebaker? #PatientEngagement ow.ly/BmXw30gS0s3

What is your bounce rate, and what does your website design have to do with it? #hcmktng ow.ly/nY2i30gS0yN

5 ways to capture website viewers … and 4 Web designs that say “nope”: #ContentMarketing ow.ly/sscQ30gS0P8

Hey, physicians: Do you love or hate electronic health records? Either way, there’s a reason for that. #EHRs #PatientCare ow.ly/KXNf30hPVTo

Electronic health records mean data at your fingertips, but less time facetime with patients. How do you feel about #EHRs? ow.ly/I57y30hPWoY

Your physicians use electronic health records—but how much do they know about the benefits and drawbacks? #EHRs ow.ly/JlPI30hPWFC

It’s time to put patient and user experience front and center in #healthcare #DigitalMarketing. Here’s why: ow.ly/eu5y30i7d47

#Healthcare Digital #Marketing In 2018: Putting Patients First ow.ly/ElNC30i7dTE

Q: What do we want to see change in #hcmktg in 2018? A: ow.ly/Js4330i7eag

Why it’s time to put patient and user experience first in #healthcare #DigitalMarketing: ow.ly/L5DX30i7ewq

First fun fact for #HMPS18: Penn Medicine was founded by Ben Franklin.

SEO is extremely important for #VoiceFirst strategies - here are @nathanpdavid non-negotiables - take note! #hmps18 #hcmktg

Marketing's role in behavior change - motivators to change behavior, first you have to attract peoples attention #hmps18

There's a threshold for using fear to prompt behavior change. You want to scare people into action, not horrify them so badly that they tune out. #HMPS18

Loyalty = Convenience + Experience (patients care about quality, but they care about convenience just as much) #HMPS18