It’s time for brands to step back and evaluate applying performance methods to all aspects of marketing — across the entire business, throughout the entire customer journey, to all levels of the funnel, and all media and content types. thinkwithgoogle.com/marketing-reso… #digitalmarketing

Planning on a site overhaul to improve your site's SEO ranking? If you have a website and you're concerned about SEO, you DO need to know what goes into search engines to help your site rank. searchengineland.com/make-it-easy-f… #SEO #content #contentmarketing #digitalmarketing #google

Give your 2020 social media content strategy a boost and step up your Instagram story game. blog.hubspot.com/marketing/inst… #digitalmarketing #contentstrategy #content #instagram #IGstories

Social media can be a tough nut to crack, as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another. The solution? A solid, strategic social media plan. Read more: contentmarketinginstitute.com/2020/02/strate… #socialmedia #digitalmarketing #content

Content marketing is one of the "most desired further learning" opportunities in the marketing and sales industries. Why? Learn more about it here: contentmarketinginstitute.com/2020/01/disrup… #contentmarketing #digitalmarketing #content #contentstrategy

Every digital publisher strives to build organic search traffic, and we all know that Google reigns supreme when it comes to effective traffic sourcing. Find out how to maximize your SEO with Google mobile search results: contentmarketinginstitute.com/2020/01/google… #contentstrategy #SEO #google

Truly diverse and inclusive content requires far more than an image. It requires thinking deeply, from your audience research to your team structure, from your style guide to your user experience. Read more: contentmarketinginstitute.com/2020/01/divers… #contentmarketing #content #contentstrategy

Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales. Explore these three creative ways to promote content with Facebook and Instagram carousel ads: contentmarketinginstitute.com/2020/01/promot… #contentmarketing #contentstrategy #content

Planning out a social media content calendar can be a daunting task. If you're worried about doing the same routine with your social media, try these content ideas to re-vamp your posting game: blog.hubspot.com/marketing/soci… #socialmedia #contentstrategy #content #digitalmarketing

Brennan Dunn, founder of the software RightMessage and the popular online course Double Your Freelancing Rate, shares his insights on creating better connections and building trust with your audience: copyblogger.com/brennan-dunn/ #contentstrategy #branding #brandmessage

A good content workflow will help your team create, distribute, and promote content consistently and avoid disruption should a member of the team leave. Read more: contentmarketinginstitute.com/2020/01/tools-… #digitalmarketing #agencylife #content #contentmarketing #contentstrategy

Senior SEO Strategist Braden Becker discusses his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Read: blog.hubspot.com/marketing/how-… #digitalmarketing #SEO #contentstrategy

Content audits take a lot of time and research but they should never make you cower in fear. Here's a quick guide for keeping your audits simple and stress-free: contentmarketinginstitute.com/2020/01/conten… #digitalmarketing #content #contentstrategy #contentmarketing

Brand advocates are extremely important. People are 16 times more likely to read a post from a friend than from a brand, and your employees have the potential to be your most authentic advocates on social media. contentmarketinginstitute.com/2020/01/write-… #socialmedia #socialmediastrategy #content

Where does the waste happen in your content pipeline? Explore these five inefficiencies and the fixes that can help your content marketing team be more effective and boost your content marketing ROI: contentmarketinginstitute.com/2020/01/ineffi… #contentmarketing #content #digitalmarketing

Couldn’t agree more 🙌🏼

AI is important in content marketing tactics and strategy because it makes sense of the huge amount of data to help you take more effective necessary actions. Check out these six #AI tools to help you be smarter in your content marketing: contentmarketinginstitute.com/2020/01/ai-too…

When it comes to #content, visuals are key. Not only are images and videos more engaging than written text, but visual content is remembered way more. Kelly Hendrickson, Social Media Marketing Manager at HubSpot, explains her expert insights: blog.hubspot.com/marketing/imag…

You can’t judge a book by its cover. But you CAN judge it based on the recommendations of your peers. 🤓 📚 Here’s some help to build a great shelf of books (physically or digitally) to improve your #contentmarketing skills: contentmarketinginstitute.com/2020/01/ultima…

Things that you think are a huge deal in one direction today may be the thing that launches you on the path that you’re ultimately supposed to be on.