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The first few times someone sees your ad or content it's likely that it won’t completely register with them. Your customers have marketing blinders they've built up over time. So your content is probably getting blended in with all the other competitor's ads, videos and the

Longer copy has been getting a bad wrap in the eCom email space lately. But storytelling in your emails is still one of the best ways to keep subscribers engaged. Plus it's awesome for developing your brand identity.

**JOIN OUR TEAM** Looking for a copywriter based in Australia to write eCom emails for our clients. Must have some form of experience working in the eCom space and you must be from Australia or NZ. DM me with work samples if you're interested.

Changing your measurement of success from where you think you should be to how far you've come is something I'm consciously doing every day at the moment. It's easy to look at other people's successes and get caught up in comparing yourself to their results, but all that does is

Melbourne we are so back

Basically everyone skim-reads their emails This means that your emails need to make sense for those who just read the headlines, the pictures, and infographics... So if the reader were to only read the headlines of your email, the point of the email would still be crystal clear

With your emails, you need to get creative and include visual breaks from the copy with the use of infographics, pictures and clean layouts to display the contents of the email in a more digestible way. As soon as someone sees a long paragraph of copy, they are going to give up

1k followers let’s goooooo Appreciate you all ❤️

Most valuable YT Video i've dropped to date. Search up "Callum McCracken" on YT to find it. Includes FREE Email Flow Templates you can literally plug into your brand to save you hours of time. Go check it out!

the most important lever in your klaviyo strategy Full video now live on YT. Watch here: youtube.com/@callumhmccrac…

Had a great day meeting the Subo team - now over 2 years since we starting working together. Definitely one of my highlights since starting the email agency. With majority of client relationships being online and through a screen in the ecom space, it’s super refreshing to make

pov: you're a brand working with Pacific Agency

With the new ChatGPT features, creative will no longer be a constraint for most brands. Meaning the use case for agencies will lie solely in their strategy and system for rolling out advanced AI creative testing

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Looking for a YT Video Editor to edit Agency vids Appreciate a tag in comments if you know someone