Penny Wilson (@bypennywilson) 's Twitter Profile
Penny Wilson

@bypennywilson

CMO @Appnovation Customer advocate, marketer, technologist, team builder. Lover of outdoor adventure, life long learning, brain science.

ID: 3699970933

linkhttp://appnovation.com calendar_today27-09-2015 04:32:20

840 Tweet

2,2K Followers

381 Following

Penny Wilson (@bypennywilson) 's Twitter Profile Photo

We’ve all heard that “who you know” matters, and research proves that’s true. LinkedIn is looking to change that by closing the network gap. ow.ly/9eNi101Um6X

We’ve all heard that “who you know” matters, and research proves that’s true. LinkedIn is looking to change that by closing the network gap. ow.ly/9eNi101Um6X
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Happy to see Heidi Rolston in Forbes today, sharing what's behind Hootsuite 🦉's 'Leading You' program, & her drive in leading community, diversity & inclusion company-wide. Thanks for your unwavering dedication towards inclusive & innovative leadership Heidi! ow.ly/myPB50wHSWn

Penny Wilson (@bypennywilson) 's Twitter Profile Photo

It's official - Social media overtakes print as third-largest ad channel! And while spend on social media is set to grow 20% in 2019, newspapers and magazines are expected to see their combined expenditure fall ow.ly/ZQUQ101WDpn

It's official - Social media overtakes print as third-largest ad channel! And while spend on social media is set to grow 20% in 2019, newspapers and magazines are expected to see their combined expenditure fall ow.ly/ZQUQ101WDpn
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Thanks to everyone who came out to London's Hootsuite 🦉 Social Breakfast on the #FutureOfTheCustomer. We examined how social can transform how you do business, the 3 C's of Customer Engagement — Building Confidence. Providing Connection. Enabling Convenience — and so much more!

Thanks to everyone who came out to London's <a href="/hootsuite/">Hootsuite 🦉</a> Social Breakfast on the #FutureOfTheCustomer. We examined how social can transform how you do business, the 3 C's of Customer Engagement — Building Confidence. Providing Connection. Enabling Convenience — and so much more!
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Today's speakers talked: building relationships at scale, what role social will play in the future of customer engagement, and more. A huge thanks to Katy Howell Ben Morrison Kim Beddard-Fontaine Jill O' Brien @brunagil Rob Coyne Toby Palm & Rebeca Tristan! #FutureOfTheCustomer

Today's speakers talked: building relationships at scale, what role social will play in the future of customer engagement, and more. A huge thanks to <a href="/katyhowell/">Katy Howell</a> <a href="/InternetBen/">Ben Morrison</a> <a href="/KimBedFontaine/">Kim Beddard-Fontaine</a> <a href="/JillOB50/">Jill O' Brien</a> @brunagil <a href="/HootCoyne/">Rob Coyne</a> <a href="/TeutonicRunning/">Toby Palm</a> &amp; Rebeca Tristan! #FutureOfTheCustomer
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Awesome article Steph 🦄! Hootsuite's VP, Enterprise Marketing Steph 🦄 joined The Drum to discuss the marketing trends she's expecting in 2020 - "Above all else, consumers want trust." ow.ly/QRNo101Xe2W

Awesome article <a href="/Stephfedo/">Steph 🦄</a>! Hootsuite's VP, Enterprise Marketing <a href="/Stephfedo/">Steph 🦄</a> joined <a href="/TheDrum/">The Drum</a> to discuss the marketing trends she's expecting in 2020 - "Above all else, consumers want trust." ow.ly/QRNo101Xe2W
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

A great read from Markets Insider on The Future of Social Commerce in South East Asia. The piece highlights Econsultancy's report, with Hootsuite 🦉 & @magento on why it's so important that brands and marketers quickly adapt to this fast-growing trend! ow.ly/r8bB50wRECU

A great read from <a href="/MktsInsider/">Markets Insider</a> on The Future of Social Commerce in South East Asia. The piece highlights <a href="/Econsultancy/">Econsultancy</a>'s report, with <a href="/hootsuite/">Hootsuite 🦉</a> &amp; @magento on why it's so important that brands and marketers quickly adapt to this fast-growing trend! ow.ly/r8bB50wRECU
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Great to see Hootsuite 🦉 SVP of People, Matt Handford, in a roundtable discussion with theHRDIRECTOR on the importance of connecting employee brand with employee advocacy for a combined positive impact on your organization. Read it here: ow.ly/SzlC50wSlEZ Matt Handford

Great to see <a href="/hootsuite/">Hootsuite 🦉</a> SVP of People, Matt Handford, in a roundtable discussion with <a href="/theHRDIRECTOR/">theHRDIRECTOR</a> on the importance of connecting employee brand with employee advocacy for a combined positive impact on your organization. Read it here: ow.ly/SzlC50wSlEZ <a href="/dbmatt_/">Matt Handford</a>
Hootsuite 🦉 (@hootsuite) 's Twitter Profile Photo

Register for our webinar to learn what marketers need to do today to make social a central part of the customer experience.

Penny Wilson (@bypennywilson) 's Twitter Profile Photo

A big congrats to the Hootsuite 🦉 team who worked hard on a successful Social Breakfast in Melbourne Australia today! Samantha Falk delivered the event's Keynote on the Future of Customer Engagement and speakers chatted: IQ meets EQ, Automation, Chatbots, and more!

A big congrats to the <a href="/hootsuite/">Hootsuite 🦉</a> team who worked hard on a successful Social Breakfast in Melbourne Australia today! <a href="/samantha_falk/">Samantha Falk</a> delivered the event's Keynote on the Future of Customer Engagement and speakers chatted: IQ meets EQ, Automation, Chatbots, and more!
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Santiago Solemi, Director of Social from Meliá Hotels was featured in Martech Advisor's podcast. Meliá generated $42+ million in sales, attributed from social, while using Hootsuite to engage with its customers—becoming a true social first organization. ow.ly/sWGP101ZLo4

Santiago Solemi, Director of Social from Meliá Hotels was featured in Martech Advisor's podcast. Meliá generated $42+ million in sales, attributed from social, while using Hootsuite to engage with its customers—becoming a true social first organization. ow.ly/sWGP101ZLo4
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Compliance on social media is essential for customers in regulated industries. Hootsuite just launched an exciting new feature with Proofpoint providing real-time compliance verification when composing & publishing on social media. Here’s how it works: ow.ly/Z2s6101ZLoc

Compliance on social media is essential for customers in regulated industries. Hootsuite just launched an exciting new feature with Proofpoint providing real-time compliance verification when composing &amp; publishing on social media. Here’s how it works: ow.ly/Z2s6101ZLoc
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

We all know the challenge that comes with measuring ROI on social media. Read this new research by LinkedIn and see if you're making any of these common mistakes when measuring your ROI. ow.ly/1PyU101ZLoi

We all know the challenge that comes with measuring ROI on social media. Read this new research by LinkedIn and see if you're making any of these common mistakes when measuring your ROI. ow.ly/1PyU101ZLoi
Hootsuite 🦉 (@hootsuite) 's Twitter Profile Photo

We’re going LIVE on LinkedIn with our very own CMO @hootpenny and PR Manager Samantha Falk on November 14 at 10:30 AM PST 🙌 Tune in and get your questions answered about the future of customer engagement on social: ow.ly/vGiC50x49yR

We’re going LIVE on LinkedIn with our very own CMO @hootpenny and PR Manager <a href="/samantha_falk/">Samantha Falk</a> on November 14 at 10:30 AM PST 🙌 

Tune in and get your questions answered about the future of customer engagement on social: ow.ly/vGiC50x49yR
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Great to see Heather Cook in Dynamic Business, chatting about the The 3 Defining C’s in the Future of Customer Engagement. Read it here: dynamicbusiness.com.au/featured/the-3… #thepowerofhumanconnection Heather Cook 🌈

Penny Wilson (@bypennywilson) 's Twitter Profile Photo

We’re going LIVE on LinkedIn with our very own CMO @hootpenny and PR Manager Samantha Falk on November 14 at 6:30 PM GMT 🙌 Tune in and get your questions answered about the future of customer engagement on social: ow.ly/4y4A1020jSD

We’re going LIVE on LinkedIn with our very own CMO @hootpenny and PR Manager <a href="/samantha_falk/">Samantha Falk</a> on November 14 at 6:30 PM GMT 🙌 Tune in and get your questions answered about the future of customer engagement on social: ow.ly/4y4A1020jSD
Ryan Holmes (@invoker) 's Twitter Profile Photo

I once had a boss tell me I had a great smile, one that could light up a room. That got me wondering about “smiling” as a business tool — what are the benefits, when should you use it, etc. I share some interesting results/findings with Inc.: ow.ly/ubLq50xe4P5

Steph 🦄 (@stephfedo) 's Twitter Profile Photo

Social media has transformed the entire sales funnel on a global scale. Accessed anywhere, anytime – thanks to universal smartphone ownership – the original purpose of social networks has evolved. ow.ly/5xFL10226Wn

Social media has transformed the entire sales funnel on a global scale. Accessed anywhere, anytime – thanks to universal smartphone ownership – the original purpose of social networks has evolved. ow.ly/5xFL10226Wn
Penny Wilson (@bypennywilson) 's Twitter Profile Photo

Get up close and personal with the social trends moving brands in 2020. Download the report: ow.ly/vFSG1023HsO #SocialTrends2020

Get up close and personal with the social trends moving brands in 2020. Download the report: ow.ly/vFSG1023HsO #SocialTrends2020