GroupM has updated its advertising forecasts for the US and UK. We now expect 15% growth in industry-wide ad revenue during 2021 in the US (vs. 12% previously) and expect the UK to grow 13% (also vs. 12%). Read more here groupm.com/united-states-… and here groupm.com/united-kingdom…

In this week’s GMM we explain how ad budgets are set and how the creative destruction explains much of Google, Facebook and Amazon's ad growth. From there we show how changes Apple is making won’t noticeably impact industry-wide growth for media owners. groupm.com/global-marketi…

GroupM published new US advertising forecasts today. We now forecast 22% underlying growth this year. More here groupm.com/this-year-next…

GroupM has published new global advertising forecasts today. We now forecast 19% growth for the industry in 2021 leading to $1 trillion in media company ad revenue during 2026. More here groupm.com/this-year-next…

This week in Global Marketing Monitor we look at the big takeaways for marketers from the WSJ's new series of exposes on Facebook, look at ViacomCBS’ restructuring of Paramount Studios and scrutinize marketing effectiveness studies. More here groupm.com/global-marketi…

Our take on supply chain issues and advertising growth in wake of Snap's 3Q21 results and ahead of more from media owners next week in this week's Global Marketing Monitor groupm.com/global-marketi…

Media analysis dream team Brian Wieser and Kate Scott Dawkins took to the studio to talk through their latest @GroupMWorldwide This Year Next Year forecast: anchor.fm/groupmworldwide

We've started a podcast, "This Week, Next Week". Here myself and Kate SD discuss the purpose of mayonnaise and the cost of bacon on this week's episode groupm.com/this-week-next…

Our new "This Week, Next Week" podcast is out - this week featuring data privacy with Prof. Joe Turow anchor.fm/groupmworldwid…

For context, this is where our Bag o' Glass reference comes from youtube.com/watch?v=veMiNQ…. No prizes for guessing which toy is TikTok and which actor is Facebook

#ThisWeekNextWeek Ep. 8 has dropped! Brian Wieser thinks chocolate is just like ad tech, Kate SD talks to a small business owner about their advertising and, on the eve of the #SuperBowl, Brian and Kate talk trends in sports viewing and ad revenue. lnkd.in/dNAFh2yk

This week on TWNW, we talk about sportsball and my favorite form of exercise: the chocolate marathon open.spotify.com/episode/3tSHX5…

Our latest This Week, Next Week podcast we take a deep dive into a small business advertising on Facebook and elsewhere. +The business of drumming! open.spotify.com/episode/2IjCJM…

On our latest "This Week, Next Week" podcast, we review the relationship between energy prices and advertising, diversity on media company boards, and what "Never Say Never" means for advertising on Netflix open.spotify.com/episode/4Jngry…

Media industry concentration is an important issue. In this week's podcast we look at our new estimates, with the 25 largest sellers of advertising = nearly 75% of the global industry. More on the data and different ways to look at the issue here open.spotify.com/show/24BQAeX56…

With Ari Paparo I had a fantastic conversation about data and morality in advertising. Listen to it here plus comments on Nielsen, venture capital and more on our podcast This Week, Next Week open.spotify.com/show/24BQAeX56…

What will have a greater impact on advertising: Elon Musk's position at Twitter or Artificial Intelligence? More on our weekly podcast This Week, Next Week open.spotify.com/show/24BQAeX56…

I'm among the close Netflix watchers who was confident they would never sell ads. I said I would "eat my mask" if they did. With this past week's news, I follow through (sort of) and talk implications with Kate SD on the new This Week, Next Week open.spotify.com/episode/39hVfO…

On the latest This Week, Next Week Claire Atkinson - Subscribe to The Media Mix joined me and Kate SD to talk about Disney, Warner Discovery and more. Plus our analysis of declining e-commerce GMV in 1Q22 and implications for advertising open.spotify.com/episode/5S8i7j…

Comcast’s NBCU has grown faster vs. direct peers by moving beyond traditional “spots and dots," and Krishan Bhatia ( Krishan Bhatia ) is widely credited with leading their efforts. To explore further, I interviewed him. You can read it at madisonandwall.substack.com/p/an-interview… 📷