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Mary Ruth's $400M TikTok Shop Playbook

This dynamic exists in all advice today Mainly that any “sensible” future planning is rendered obsolete by inflation Your goal should be making way, way more money - not figuring out how to save

This dude’s rapid rise is directly correlated to him having a competent videographer + social team The Mr Beastification of Politics

How you leave a business engagement that didn't work out is extremely important. Over the last couple months I've had multiple service providers ghost halfway into the final month after I gave cancellation notice. Or worse, submit low quality work due to the zero chance of

Might join a LinkedIn growth pod just to ruin my credibility AMA

Interesting stat for the "is my audience on TikTok Shop" crowd This brand does ~$350k/mo 62% of customers above age 45 50/50 male to female ratio

Something Kallaway coined in latest YouTube Video "Social Engineer" totally accurate term for next evolution of content. Ai allows for unlimited production, but someone still needs the right skillset to utilize those tools.

Every “vibe coded” app I’ve tried from a viral tweet has been terrible Please prove me wrong

Building personal brand vs being rich Is the “athlete vs rapper” for our generation

Nothing like a successful product launch campaign Happy 4th 🇺🇸

Popmart has 4 of the top 5 creator accounts on TikTok Shop. Getting over 150 million views per month. Easily replicable for US retailers if they put budget towards where ppl actually spend attention

Gm ☕️

Top 3 feeling in the world ⛳️

Most of my worst professional experiences have come from the "best" social proof groups - Forbes 30u30 - Thiel Fellows - Ivy League MBA's - Ex Google / Meta That early label makes them so delusional

Are you using Instagram more or less in 2025?

I was initially against ai UGC but stuff like this makes you realize, it’s all cooked. Will be up to the platforms to allow or not

instagram spam DM’s are up like 500% Which one of you losers dropped a course?

In NYC for the week Lmk if you’re around and want to connect! Bonus points for any good fits to come on the pod 👀

Quite literally every AI product rn