Now this is good marketing

@aviatornation, the California-born luxury brand known for its beach-perfect aesthetic, found its top-performing ad — and it wasn’t shot on the coast. It was an iPhone B-roll filmed on the streets of SoHo in NYC Using WorkMagic’s Creative Insights, the team doubled down on what

Wemby is Steph Curry 2.0. Changing the dimensions of the floor like no player ever has, just breaking brains. NBA finally has someone to take the torch from Curry and Lebron.

this 👇

Next week, we’re releasing a new report on Axon.ai by AppLovin, built from ad spend and incrementality tests across 100+ eCommerce brands. The report breaks down Axon’s incremental impact, how it performs versus other channels, and what attribution models are missing.

Honored to be featured in the latest case study by Snapchat For Business — highlighting our partnership with Comfrt and the incredible results they achieved through Snap and WorkMagic. 📈 Year to date, Comfrt has achieved: • 79% new customer rate • 85% lift in new site

AppLovin ($APP) reports Q3 earnings later today. Everyone's got their popcorn ready🍿 BUT... it might be less eventful than you'd expect. Everyone's been eager to see how the Oct 1 launch is faring, but that narrative will be in focus for Q4 earnings, not Q3. As such, Q4 guide

When you test a new channel, you’ve really only got 3 options: 1️⃣ Shut it down 2️⃣ Keep it steady 3️⃣ Scale it up But if you’re relying on traditional attribution, making that call can be a total guess. Because click-based reports only show on-site eCommerce sales — not the halo

Product <> Content Fit is just as important as Product<> Market Fit.

Very cool moment: In their earnings call this week, Snapchat mentioned WorkMagic, highlighting the results our partner Comfrt achieved on the channel, validated through our incrementality testing. Full-circle moment for me as someone who started my career in paid social, now

Zach’s right. Here's one reason why: If your goal is to make the most profit, you should keep spending until your marginal incremental ROAS is no longer profitable, not when your average ROAS is the highest. It’s easy to get fooled by averages. Your reported ROAS is just the

Over 1-in-5 WorkMagic brands now use Axon by @applovin in their marketing mix. Here's what True Classic and @bryanecano saw: - 3x higher iROAS than last-click suggested - 56% of Axon sales came from new customers - A 3.14% halo lift on Amazon orders The clarity WorkMagic

Andromeda is really inescapable

Hey friends. We're doing something unheard of for #BlackFriday and offering Pay What You Can pricing on our entire store. It sounds crazy, and it is, but if you know the heart behind Trek Light you know we mean it. Now I need your help! Keep reading... treklightgear.com/pages/pay-what…