What does the new PR look like? More digital, more faces for the brand... and several more interesting #PR trends. bit.ly/2wwQSIo

Great analysis of the recent Byron Sharp + Mark Ritson ringside debate! bit.ly/2yfmQwm

2018 forecast: Digital ad spend makes up over half the total; mobile over half the digital. Time for new categories? bit.ly/2yfQ6D8

“Too many middle men in the daisy chain.” Visual image speaks volumes about the lack of trust in media agencies bit.ly/2yJUerX

Worth your read: an analysis of how consumers react to product nudges bit.ly/2ywwysx

From the brilliant G, would also love to see a consumer trend analysis solely from Google search data bit.ly/2zIIG8O

Great recap of the twists and turns in the 'smart phone wars'. Highlight is Ballmer's embarrassing prediction :) x.com/BusinessDay/st…

As Twitter doubles it’s character count, it raises many questions. What will users do with their new freedom? Is the platform white anting it’s own differentiation? Is brevity not, indeed, the soul of wit? Can we handle any more characters of Trump?bit.ly/2AsIvjt

At Naked, fascinating and diverse personal side projects have always been the norm - and not just for #creatives bit.ly/2zryyW5

Interesting thoughts from Bill Gates on how to reform education for the future x.com/SteveWestly/st…

Smart #AR integration from Amazon. This VR/AR stuff might actually have some legs! ;) zd.net/2z9tjYd

Real trends in what CMOs are doing, or just marketers desperately trying to talk themselves into significance? bit.ly/2iUUzpm

Increased ad tracking further cements the mainstream-isation of Snapchat, dick-pic enfant terrible is social media bit.ly/2z9Hpex

People choose what’s easiest over what’s wisest. C’mon people, it’s not rocket science #NudgeTheory x.com/CresaResearch/…

The agency apocalypse makes me appreciate a network with the freedom to work with and recommend the best partners bit.ly/2ypDOJM

A study is being done in England using #NudgeTheory to help tackle obesity in schools. Interested to see the results bit.ly/2y0xHXY

A new ‘religion’ is part of the increasingly fascination response to the reality of machine intelligence. on.mash.to/2AXLHmp

More brilliantly insightful column inches telling us that people don’t like ads and we need to engage them. Duh. bit.ly/2iCQvXE

Has Apple achieved a perfect mix of product and marketing - or has this writer drunk too much of the Kool Aid? bit.ly/2hO0vjU

“This is the best time in human history to be a consumer.” A great read on how technology has changed the relationship between brands and consumers bit.ly/2jdl7OR