Brett Gordon (@brett__gordon) 's Twitter Profile
Brett Gordon

@brett__gordon

Marketing Prof @KelloggSchool, economist, into advertising, pricing, retail, experimentation, causal inference, and Dad of 2b/1g.

ID: 1514325822160658436

linkhttps://www.kellogg.northwestern.edu/faculty/directory/gordon_brett.aspx calendar_today13-04-2022 19:33:10

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Andrey Fradkin (@andreyfradkin) 's Twitter Profile Photo

This is very tragic. Pat Bajari did more to demonstrate that PhD economists are useful in actual businesses than perhaps anyone in history.

Brett Gordon (@brett__gordon) 's Twitter Profile Photo

When a data vendor asks an academic, “what do you think a reasonable cost is for our data?”, what is the optimal response?

Brett Gordon (@brett__gordon) 's Twitter Profile Photo

All that hullabaloo about privacy for nothing? Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome | AdExchanger adexchanger.com/data-privacy/g…

Kellogg School (@kelloggschool) 's Twitter Profile Photo

It’s official — we broke ground on Kellogg’s new state-of-the-art facility. To celebrate, we asked the team behind the architecture, design, tech and more to share what this next chapter means for Kellogg. The future starts here. #KelloggLeader

AEA Journals (@aeajournals) 's Twitter Profile Photo

Forthcoming in AER: Insights: "The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment" by Erik Brynjolfsson, Avinash Collis, Daniel Deisenroth, Haritz Garro, Daley Kutzman, Asad Liaqat, and Nils Wernerfelt. aeaweb.org/articles?id=10…

Brett Gordon (@brett__gordon) 's Twitter Profile Photo

Fun paper to read about the modern misinterpretation of Smith's "Invisible Hand" reference in The Wealth of Nations. The tl;dr is that he probably didn't mean for it to refer to the benefits of free markets. Ref: Rothschild (1994, AER P&P) jstor.org/stable/2117851

Fun paper to read about the modern misinterpretation of Smith's "Invisible Hand" reference in The Wealth of Nations.   The tl;dr is that he probably didn't mean for it to refer to the benefits of free markets. 
Ref: Rothschild (1994, AER P&P)
jstor.org/stable/2117851
Gord Burtch (@gburtch) 's Twitter Profile Photo

New piece out today in Proceedings of the National Academies of Science... take caution using LLMs as human surrogates pnas.org/doi/10.1073/pn…