Lisa Dougherty ✨ #ContentTECH #CMWorld
@brandlovellc
Wife to 1, Mom to 2 + 2 Cats, 1 Dog, Proud Detroiter, Glitter Lover, Founder @Brandlovellc, Blog & Community Director @CMIContent. I speak English & Marketing.
ID: 35946257
https://contentmarketinginstitute.com/blog/ 28-04-2009 01:47:09
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Despite the re-education it requires, #GA4 makes some things easier and others possible for the first time, says Jodi Harris via Content Marketing Institute. contentmarketinginstitute.com/articles/learn…
If-it-ain't-broke-don't-fix-it advice can be good or bad, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/conte…
#Content marketers will leave their employers because they don’t see a next career move, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/conte…
You don’t judge a fish by its ability to climb a tree. Yet, that’s what many marketers do with their #content analytics, says Avinash Kaushik via Kim Moutsos Content Marketing Institute. contentmarketinginstitute.com/articles/conte…
If you overplay the strength of the team’s writing, you’re less willing to use #genAI for more derivative content writing, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/gener…
U.S. ad spend grew 6.2% in July, the biggest increase in 12 months via Standard Media Index MediaPost @Robert_Rose Content Marketing Institute. contentmarketinginstitute.com/articles/bump-…
#ContentMarketing is marketing. That affects the core roles of a modern marketing organization, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/core-…
Luxury brands like @Gucci and SAINT LAURENT aren’t just creating #content; they’re operating as media companies, says Content Marketing Institute via @Robert_Rose. contentmarketinginstitute.com/articles/futur…
Be the stewards of company, data, and customers when it comes to #AI because laws will lag, says @CMCPhillips via Jodi Harris Content Marketing Institute. contentmarketinginstitute.com/articles/ai-co…
You can’t create #content to both move a buyer in their journey and create an audience member of your content, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/gate-…
Uniqueness isn’t a requirement for #ContentMarketing success. And it never was, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/out-o…
Your #ContentStrategy has holes. It’s time to find them, says Kelsey Raymond (she/her) via Content Marketing Institute. contentmarketinginstitute.com/articles/conte…
Great #ContentMarketing strategies, like the one by @MSSociety, grow the audience as an asset, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/build…
Congratulations to R. Ethan Braden, Purdue University and Purdue Global’s executive vice president and chief communications officer, who was named @cmicontent’s 2023 Content Marketer of the Year on Thursday (Sept. 28). purdue.university/3LEwcXe
If you’re not sure you can defend controversial #content, you haven’t built company-wide support for the point of view, says @Robert_Rose via Content Marketing Institute. contentmarketinginstitute.com/articles/contr…
My latest on the Content Marketing Institute blog: contentmarketinginstitute.com/articles/eleva… #Audio #ContentMarketing