What's your WHY?

Students are on fire lately

Working hard is great. But doing it in the wrong market will keep you stuck. You could be putting in the same effort. But making 5x more just by choosing a better lane. Bigger markets. Better buyers. Less noise. That’s how you actually move the needle.

Find your angle Ship fast Build with killers Talk to customers Long-term always wins.

Hire killers, not assistants. People who're better than you in one area. Treat them like gold. Build with them. Everything changed when I did that.

It’s never been about the flash. Anyone can slap some fake urgency on a landing page and call it branding. The real flex is taking a €10 product and making it feel like it’s worth €80. Just by hitting the right angle, look, and vibe. That’s the difference. Winning products

calm before the storm

New week in the life just dropped. Back on YouTube. youtu.be/fk7S2OiPQUc?si…

Timing beats speed. Precision beats power. Calmness beats anger.

May was rough. First time buying inventory upfront. More problems than I expected. No easy “kill and move on” like in dropshipping. Made a lot of mistakes. Still hit 7 figs. You can’t stay winning without being in the trenches. It’s not about being good at everything. It’s about

We’re soooo back

Everyone asks why I don’t scale past 50k per day. Because this isn’t a quick flip. It’s a real business. I’m building long term systems, not trying to cash out and crash. Same for my students. I won’t just show you how to hit 10k once. I’ll teach you how to do it again and

Posted a very valuable video on my free skool about how I and most 8/9-figure e-com entrepreneurs set up their back-end and what you should focus on as well. Does not matter if you’re just starting or already doing numbers Check it out here -> skool.com/the-vault-5573

I never thought I’d actually share this. From the outside, everything looked perfect. I’ve lived in some of the most beautiful places I could imagine. To most people, I was “winning.” But the truth is… In the six years I’ve been building ecom brands, I’ve had more breakdowns

Tonight at 7PM CEST. A video I never thought I’d actually make. 6 years of ecom. Millions in revenue. But also lost everything once in Dubai. More L’s than W’s. Times I wanted to quit. Times I did quit. In this video, I lay it all out. Not for sympathy — but to show the real

We’re live on YouTube – go watch. youtu.be/gWH-KbEgA8U?si…

When my dad tells me: "You have to be better than me, son" I'm left thinking... How do I ever surpass the man who is my greatest idol, the one whose voice echoes in every decision I make.

Looking for someone who can build something cool on Thinkific, HMU!

new video just dropped youtu.be/tL3iSsfuM8Y?si…

The main reason is family. You only get so much time with them, and I’m not trading that in to save on taxes. Flying back and forth just to see them for a weekend didn’t feel right. You could offer me €100 million to see them less, my answer would still be no. Some things are