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Billy Oppenheimer

@bpoppenheimer

writing/research assistant to @ryanholiday | my newsletter: https://t.co/uq7u9HbTfQ

calendar_today24-06-2011 16:19:27

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Billy Oppenheimer
@bpoppenheimer

10 months ago

In 1998, Citibank and The Travelers Insurance Company merged.

They hired legendary designer Paula Scher to create a new logo.

In their first meeting, on a napkin, Scher drew what became the iconic Citi logo.

As Scher got up to leave the room, someone from the Citi team asked,…

In 1998, Citibank and The Travelers Insurance Company merged. They hired legendary designer Paula Scher to create a new logo. In their first meeting, on a napkin, Scher drew what became the iconic Citi logo. As Scher got up to leave the room, someone from the Citi team asked,…
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