Enchanted Aurora 🦋 launching 14.07.25

Say hello to Enchanting new lingerie 🩵 This dreamlike collection is inspired by enchanted forests under moonlight, shadowy blooms, and whispered spells. Shop here: bit.ly/4eLZSPP

Name a prettier bra, we’ll wait 🦋 Shop the Gisella set: bit.ly/4lVaTAv

Pretty little baby 💙 Shop the Aliyah set: bit.ly/40qbOke

The black set of the season, meet Kianna 🖤 Shop here: bit.ly/4lV9REx

Straight out of a fairy tale 🩵 Shop here: bit.ly/4eLZSPP

Your trend lead favourites, now 20% off. Shop the sale: bit.ly/45ibFkD

The feminine urge to buy a new set at any minor inconvenience... especially this one 🩵 Shop the Gisella set: bit.ly/4lVaTAv

Nightwear just as enchanted as your lingerie 🩵 Shop here: bit.ly/4kXmSwB

New in at Boux at our Oxford Street Store ✨ Shop here: bit.ly/4kXmSwB

Lazy afternoons in the Gisella set 🍸 Shop the Gisella set: bit.ly/4lVaTAv

Our shoot model reacts to our Enchanting Lingerie Collection 🤭🦋 Shop here: bit.ly/4eLZSPP

Blue lingerie is IN 🩵 Shop the Avery set: bit.ly/4eLZSPP

New styles added to our Enchanting collection ✨ Shop here: bit.ly/4eLZSPP

FINALLY a strapless bra that holds the girls UP and IN 👏🏻 Shop the Viral Strapless Bra: bit.ly/3Uz9vb6

Enjoy up to 50% off selected swimwear 🐬 Shop here: bit.ly/44QqV9e

Lingerie but make it teal themed 🩵 Shop here: bit.ly/4laFVDz

We LOVE a front fastening bra 🖤 Shop here: bit.ly/44Vo9zC

Shoutout to all the Mumma's this Breast Feeding Week 💕 Shop the Nursing Bra: bit.ly/3IW45V5