Mash Bonigala (@bonigala) 's Twitter Profile
Mash Bonigala

@bonigala

Serial Founder | Angel Investor | Brand Strategist | Creator of BRANDEM™ Startup Growth OS

ID: 13240542

linkhttps://brandemstrategy.com calendar_today08-02-2008 09:19:13

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John Stossel (@johnstossel) 's Twitter Profile Photo

On this day 30 years ago, Minnesota passed the first charter school law. 43 states have followed suit. But we need more. In Philadelphia, 29,000 students apply to escape to a charter school. only 7,000 get in: #SchoolChoice

Mash Bonigala (@bonigala) 's Twitter Profile Photo

Drinking an espresso AFTER a strenuous task or meeting is better than BEFORE the task or event. Coffee flushes out the buffer of your temporary memory and ready for the next efficient process.

Mash Bonigala (@bonigala) 's Twitter Profile Photo

Most charter schools that fail have good academics. They fail because no one, not even the leadership team, can agree on what success looks like. In 2023, I worked with a charter that was 9 months from renewal. No shared vision. Board was split. Founder was firefighting. We

Most charter schools that fail have good academics. They fail because no one, not even the leadership team, can agree on what success looks like.

In 2023, I worked with a charter that was 9 months from renewal.

No shared vision. Board was split. Founder was firefighting.

We
Mash Bonigala (@bonigala) 's Twitter Profile Photo

Before any major decision, strategic charter school leaders ask 4 questions: 1️⃣ How does this strengthen our competitive position? 2️⃣ What signal does this send to prospective families? 3️⃣ Does this build systematic advantage or just solve today's problem? 4️⃣ What's the true

Mash Bonigala (@bonigala) 's Twitter Profile Photo

Right in the middle of a massive marketing campaign today and LinkedIn locked me out citing it restricted my account due to suspicious activity. It asked me verify my identity, which I did. But no access yet. A disaster of the campaign to say the least as the emails had gone out

Right in the middle of a massive marketing campaign today and <a href="/LinkedIn/">LinkedIn</a> locked me out citing it restricted my account due to suspicious activity. It asked me verify my identity, which I did. But no access yet. A disaster of the campaign to say the least as the emails had gone out
Charter School Growth Fund (@chartergrowth) 's Twitter Profile Photo

Where I come from, so many of us weren’t prepared, and didn’t have a choice. That’s why I do this work. Despite the politics, charter schools are thriving because families keep choosing us. And that trust? There’s no greater gift. #LeaderToLeader

Mash Bonigala (@bonigala) 's Twitter Profile Photo

Picture this parent at your school tour: They skip past your test score displays and head straight to your makerspace. They’re less interested in your AP offerings and more curious about your coding curriculum for kindergarteners. Their first question? “How are you preparing my

Mash Bonigala (@bonigala) 's Twitter Profile Photo

Picture this parent at your school tour: They’re not checking test scores or asking about curriculum. They’re watching how parents greet each other in the parking lot. They notice if staff know students’ names. They count how many families stay to chat after pickup. They’re not

Picture this parent at your school tour:

They’re not checking test scores or asking about curriculum. They’re watching how parents greet each other in the parking lot. They notice if staff know students’ names. They count how many families stay to chat after pickup.

They’re not
Mash Bonigala (@bonigala) 's Twitter Profile Photo

I’m not here to help charter schools get better at education. (Stay with me on this…) I’m here to help educational leaders get better at strategy. Because here’s the fundamental paradox killing charter schools: Brilliant educators are failing as enterprise leaders. ▪️ Not

I’m not here to help charter schools get better at education.

(Stay with me on this…)

I’m here to help educational leaders get better at strategy.

Because here’s the fundamental paradox killing charter schools:

Brilliant educators are failing as enterprise leaders.

▪️ Not
Mash Bonigala (@bonigala) 's Twitter Profile Photo

Charter school leaders: Want to know why families choose other schools over yours? I just launched a free tool that's already been used by 250+ schools to diagnose their enrollment leaks. The Charter Enrollment Score™ takes just 2 minutes and reveals: → Exactly WHERE you're

Charter school leaders: Want to know why families choose other schools over yours?

I just launched a free tool that's already been used by 250+ schools to diagnose their enrollment leaks.

The Charter Enrollment Score™ takes just 2 minutes and reveals:

→ Exactly WHERE you're
critter (@becomingcritter) 's Twitter Profile Photo

my therapist said this to me, and it hit me like a brick: “Procrastination is how you preserve the fantasy of your potential.”

Mash Bonigala (@bonigala) 's Twitter Profile Photo

Most charter schools don’t have a lead problem but they have a speed + show problem. We’re seeing 3 quick wins add seats in under 30 days: • Reply under 10 minutes = 2-3× tours • Confirmations with specifics (who/where/parking) • Day-of text + one “we’re ready for you” call

Most charter schools don’t have a lead problem but they have a speed + show problem.

We’re seeing 3 quick wins add seats in under 30 days:

• Reply under 10 minutes = 2-3× tours
• Confirmations with specifics (who/where/parking)
• Day-of text + one “we’re ready for you” call
Mash Bonigala (@bonigala) 's Twitter Profile Photo

Charter schools dominating their markets aren't the most faithful to founding details. They're the most faithful to founding courage. They've learned to extract timeless principles from time-bound practices: • "Small classes" evolved to "Personalized attention" •

Charter schools dominating their markets aren't the most faithful to founding details. 

They're the most faithful to founding courage.

They've learned to extract timeless principles from time-bound practices:

• "Small classes" evolved to
"Personalized attention"

•
Mash Bonigala (@bonigala) 's Twitter Profile Photo

347, 352, 344, 349... These aren't random numbers. They're enrollment figures from 4 different charter schools. In 4 different states. With 4 different models. All stuck at the same invisible ceiling: 350 students. After analyzing 250+ charter schools, I found 78% hit this

347, 352, 344, 349...

These aren't random numbers. They're enrollment figures from 4 different charter schools. In 4 different states. With 4 different models.

All stuck at the same invisible ceiling: 350 students.

After analyzing 250+ charter schools, I found 78% hit this
Mash Bonigala (@bonigala) 's Twitter Profile Photo

Your success can be measured by how good you are at finding talent and delegating mission critical tasks. Most founders spend time trying to do tasks that are critical to growth by themselves instead of investing in professionals. The result is stagnation and ultimate decay of