Are you at risk of greenwashing?   Marketeers are worried. It doesn’t matter if you are a established or a challenger brand, everything you do and say is under intense scrutiny.   The stakes are high. Sceptical consumers, disgruntled employees, nervous ex…lnkd.in/epmHv8w9

They are also testing consumer reaction - anecdotally using ethical credentials increases conversions by 27% and post-purchase shopper sentiment by 5%! lnkd.in/eXDkCijw

Do consumers care about net-zero?   What if we told you it was down in 7th on their list of priorities?   Our 80,000 app users regularly tell us what features they look for in the products they buy.   This was the top 8 ‘feature priority’ from last time…lnkd.in/e5723udM

One slip can end the purpose journey   Type Greenwash into Google and there are 19m+ pages.    Ask to see examples of greenwash - over 10m hits!   From FMCG, to clothing to automotive and food, companies in every sector have had greenwashing issues.   So…lnkd.in/ecRgtX42

HSBC the latest big name to have its knuckles rapped by the ASA for misleading statements about its green credentials. While telling consumers they are investing $1 trillion to help clients reach net zero and are planting 2 million trees, they are 'simul…lnkd.in/eu26iNtm

Might be of interest to some in my network lnkd.in/ed9T8k8f

The optimism of 2021 is now very distant. CFO's are terminating discretionary spend at the same rate as the financial crisis of 2016 and retaining cash is critical. #businessintelligence #spendmanagement #spendanalysis lnkd.in/e39rKjak

In the current climate, sustainability is at the forefront of many consumers minds. Are you tapping into this in your current brand promotions already? I'd love to hear your thoughts on this, and please do feel free to expand in the comments! #sustainab…lnkd.in/eS8MKUNG

🌱 Is sustainability amongst the top priorities for your customers currently? I'd love to hear your thoughts on where it currently ranks for your consumers, and whether this is something that you're noticing change over time? #sustainability #sustainabl…lnkd.in/eHY9a2DW

Really!!! * Less than half of businesses are making their products more sustainable * Just 37% businesses are changing to be more sustainable Are business leaders so out of step with what consumers want? Or is it more about toda…lnkd.in/e8CceSXS lnkd.in/eg_FA3aF

In the #CostOfLivingCrisis it’s critical to do the right thing by paying workers the real #LivingWage. 👏This #LivingWageWeek we're supporting employers who pay a wage that reflects rising costs. And will continue to lobby those who don't 💪 Get involved: livingwage.org.uk/living-wage-we…

Am I a giant or is that the camera angle?

The fashion industry is failing us all. Just 2 brands in this analysis are committing to halve their scope 3 emissions (yes I know its hard, but we have to drive it), and every single one of them is putting caveats and exclusions in! As shoppers, we mak…lnkd.in/e8hEn8uk

🏆 Consumers are becoming more and more conscientious around the sustainability of the products they buy and use. With this in mind, are you keeping tabs on how you match up with your competitors? I'd love to hear your thoughts on this, so please do vote…lnkd.in/eb5jpUcK

🔊 Are you making enough noise about your eco-credentials? Shouting about your sustainability rating is a great way to increase brand appeal and stand out from your competitors. Find out more about how independently verified credentials could help your…lnkd.in/exjze5x7

Love this. Nearly 90% people think they can make a difference by shopping more sustainably. Now we have to help them turn thought into action

Wow - amazing tech!! ChatGPT is an AI driven, conversational model - this is the dialogue we had. ME - What are the top 5 things I can do to live more sustainably? CHATGPT - Here are five things you can do to live more sustainabl…lnkd.in/e-mk9MeE lnkd.in/exz-WXuj

Definitely a great read. Buy it! lnkd.in/ebTvj_X6

🌍 Sustainable business practices are at the forefront of minds right now, with glaring positives for both business and the planet. It's fair to say that marketers have a significant role to play in delivering not only meaningful change, but also messag…lnkd.in/eRBzDars

Just read Cap Gemini survey that shows a reduction in people willing to pay more for sustainable products (all to do with cost of living). Brands and retailers need to find ways of making sustainable products more attractive at this time