Account manager Devin Bonner is beginning to see visions of sugar plums dancing in his head as he judges cookie #38 at the Bethany cookie competition yesterday!

As you finish up the last bit of your busy year-end, we hope you have a moment today to celebrate overcoming your hardships and meeting your goals this year. Thank you #fundraisers for doing good in this world.

You said it. A great example of how innovation in the private sector can be adapted for non-profits. Love it. We hope the 2020 expansion plans work out.

Have you been running the same annual campaigns year after year with minimal change? If your results are not improving, it may be time to introduce some change. Don't want to rock the status quo? Well-executed testing can help guide your path to improvement.

Oh, how quickly recapping the previous fundraising year rolls quickly into planning for the next. What have you achieved over the past year? What lessons did you learn from your data? What are you excited to test?

Fundraising = Relationships. hubs.ly/H0mxPX00

Leverage your data like Guelph General Hospital did, and grow your direct mail revenue! 🤓 hubs.ly/H0mxVBH0

Donor engagement starts with something as subtle as the language you use. Messaging that is framed as "us, together" lets donors know that they can be an integral part of something larger than themselves. #fundraising

Pop quiz. 📝 How many CTAs should you have per touchpoint?

Many donors experience cognitive dissonance after donating for the first time. Help reassure them that they made the right choice in their welcome communications, and they will be more likely to stick around.

Your donors have different reasons to give. Keep track of the when, where, and how they gave their first gift, and not just the amount. This information can help to guide the type of messaging their segment will best respond to.

With many people weighing in on the messaging that we deliver our donors, it is important to have a framework determined that centres around the donor experience. We like to use the "Think, Feel, Do" framework as a starting point.

Want to improve fundraising efficiency or performance? Establishing a baseline of current performance is necessary before change can begin. If we can't look back and see how much or little we've improved, it will be more challenging to know which direction we need to go.

Why do donors continue to give? Some principles are fairly simple: donors are most likely to give again to the same offer and through the same channel as their first gift. #fundraising

You're collecting data. A lot of it. But are you collecting meaningful data? Do you lack some metrics that could help you make better decisions? Are you spending energy tracking some things that are never relevant to change moving forward? [Insert cheesy "data" stock photo here]

Do your donor segments make sense? Are your "Major" donors truly "Major", or could you get the same results by moving them into a Mid-Level segment?

Converting donors to become monthly givers can be a very powerful tool to connect donors more deeply to your cause. We've worked with clients to develop unique strategies to make this transition more likely.

There is one thing you especially don't like to do that you KNOW is an important part of fundraising successfully. Is it calling? Is it reporting? Whatever it is for you, get this done early in the day and week, and get it out of the way!

Excited to go #PlaidforDad again this year and support Canadian Cancer Society

We’re all enjoying the last few days of Summer, but don’t forget year-end is just around the corner! Prepare for your most important #digitalfundraising campaign with this checklist. bluenorth.ca/blog/5-tasks-t…