It’s crucial to have a consistent, clear brand — that’s how your audience recognizes you. If your website feels “not quite right,” it can confuse potential clients and make it harder to build name recognition in your industry.

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If you have a few extra minutes, you might want to test out any current promo codes to see if they’re working as intended. Check outdated codes as well to make sure your site isn’t giving discounts when it’s not supposed to.

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If you have a personal or service-based brand, it’s crucial to keep your About page up to date. That’s where potential customers will usually look for the information they need to decide whether to work with you.

Analyze every aspect of your site as if you were a visitor and make sure you have a smooth experience. That means going through every page and button to look for errors, broken links, and outdated branding.

What false beliefs keep people from working with a business like yours?

When was the last time you backed up all the data for your business? If it’s been a while — or you don’t even know when you last did a backup — now’s the time.

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With a tripwire offer, you need to find a balance. The tripwire should offer substantial value (so it feels like a legitimate one-time offer), but it shouldn’t be priced so low that you lose revenue.

Don’t just expect your audience to go from accepting a freebie to investing in your highest-price offer. Think about how you can offer them more value at each tier — and make that value clear in your messaging.

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If you’re using a free offer or service to attract new customers, don’t forget the next step — getting them to buy! It’s all about showing them the benefits of making a purchase in a way that really resonates with them.

Want to engage your audience and increase conversions? Email marketing is the answer! Find out how effective emails can be and learn how to build and use an email list! bluchic.com/what-email-mar…

Segmenting your email list shows your audience that you care about their preferences. Plus, recipients are more likely to open your messages if they already know that they’re interested in reading what’s inside.

It might sound counterintuitive, but it’s a good idea to give your subscribers the option to unsubscribe from your list. This is an easy way to clean your email list so you aren’t spending resources on undeliverable addresses or sending messages to people who will never open t...

What three books do you wish every one of your customers would read and why?

It’s frustrating to see the open rates on your messages decline. But you don’t have to panic — the solution is to modify your email marketing strategy to send your audience the content they’re most interested in.

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It can be stressful to see your email open rates drop, but it happens to every business occasionally. The key is to pay attention so you can see when it happens and make a plan to address it!