Traditional B2C analytics ≠ B2B analytics. There's a key piece of the puzzle missing. Read our latest insight on leveraging the power of Adobe Customer Journey Analytics (CJA) Business Edition. Read it here: ow.ly/2X0P50VEOZ0 #B2BMarketing #AdobeCJA

#ABtesting works best when it’s driven by strategy, not guesswork. Here is a practical framework to align tests with business goals and deliver insights that matter. Read the article: blastx.com/insights/best-…

Content teams need clarity, not more data. Find out how #AdobeContentAnalytics uses #AI and #CJA integration to reveal what content drives engagement and outcomes: ow.ly/nJ6P50VxUwi #ContentROI #AdobeCJA #BlastX

Is your MarTech stack built for what’s next? Most orgs are still working to unify data, scale personalization, and prove value. The MarTech Maturity Assessment helps you see where you stand—and what to prioritize next. Start here: ow.ly/wHiL50VxUzJ #MarTech #BlastX

We’re reinforcing client trust with SOC 2 Certification. At BlastX we earn trust through secure solutions that deliver impact & help clients evolve—guided by data, driven by purpose. Read the full release: ow.ly/9jrT50VMjg0 #SOC2 #DataSecurity #DigitalTrust

Adobe Analytics Rockstar Trent Thayne shows how to use Journey Canvas to validate if your redesign really delivers. Stop guessing—start knowing. Check it out today: ow.ly/6O0950VN2Y6 #AdobeCJA #CustomerExperience #JourneyAnalytics #DigitalStrategy

🎉 Celebrating 4 years with Taylor Cruz at BlastX Consulting! Taylor turns data chaos into clarity—building trust, driving action, and shaping better digital experiences every step of the way. Happy #BlastXiversary, Taylor! 🙌 #DigitalAnalytics #TeamBlastX

Agentic AI is here this year in Adobe’s Experience Platform. Joe Christopher breaks down what CX teams need to know after Adobe Summit: ➡️ AI Agents ➡️ Smarter data ➡️ Faster decisions Read the recap: 👉 ow.ly/iGnn50VNWLe #AI #MarTech #AdobeExperiencePlatform

🎉 Happy 12th #BlastXiversary to Lee Benke! From quiet innovation to off-the-charts detail (and holiday lights that crush), you set the standard. Clients win. We all win. Cheers to 12 amazing years! 👏 #TeammateAppreciation #MarTech #DigitalConsulting

Behind every experience that inspires is a team that keeps it moving. On #InternationalPMODay, we’re celebrating our PMO leaders—the ones who turn our consulting expertise into real outcomes for our clients. Your Make Your Mark every day! #PMO #ProjectManagement #makeyourmark

AI isn’t an add-on—it’s the foundation. Anita Mummert breaks down how Adobe CJA is evolving into a real-time, AI-powered decision engine—covering key milestones, what’s new, and what’s next. Read the guide → ow.ly/5Fjs50VOTY8 #AdobeCJA #AIAnalytics

Happy 3rd BlastXiversary Leticia! You're a steady force, a quiet fixer, and a behind-the-scenes MVP in finance. Thank you for being an awesome teammate and a terrific person too!. #GrowWideGrowTall #TestYourLimits #MarkYourMark

Your B2B pipeline isn’t one person. It’s a group. Adobe CJA B2B Edition maps shared behaviors across buying teams—so you track engagement, align strategy, and close smarter. Joe Christopher from BlastX Consulting breaks it down: ow.ly/caLY50VV0t3

Adobe rockstars don’t just map journeys—they build strategy with them. In Part 2 of his CJA series, Trent Thayne shows how to shift from data output to business impact with Journey Canvas. Catch the strategy pivot: ow.ly/cAPS50VWLru

Two years in—and Kristi Olson is still raising the bar. From Rocky Mountain trails to enterprise VoC programs, she brings energy, expertise, and serious CX impact. She doesn’t just study behavior. She helps clients evolve it. #CX #UXResearch #CustomerExperience

This Memorial Day, we honor those who gave everything in service to others. Their legacy challenges us to lead with empathy, build experiences that matter, and evolve with purpose. We remember—and we move forward with intent.

Most brands only scratch the surface with #AdobeTarget. If you're still using it for basic #ABtests, you're missing out. Discover how to unlock its hidden features for smarter decisions and real impact: ow.ly/knre50W0eWM #Personalization #BlastX

Some teammates bring clarity. Others bring momentum. Geoff Morris brings both. From translating complex #analytics into impact to building trust across teams, Geoff shows up with consistency and follow-through. Happy 4th BlastXiversary, Geoff. #WorkAnniversary #BlastX

#AdobeCJA gives you flexibility without the complexity. In this #AdobeExperienceLeague Perspective article, 2X #AdobeAnalyticsChampion Anita Mummert shares how to modernize Marketing Channel setup—and why it matters. Read: ow.ly/a8kN50W1Iyk #AdobePartners #BlastX

Celebrating 5 years of impact with Anna Day. As a Senior Financial Analyst, she’s helped bridge strategy and insight—driving clarity, accountability, and smarter decisions. Thanks for the momentum and the mindset, Anna. #WorkAnniversary #Finance #BlastX