Billy Broas (@billybroas) 's Twitter Profile
Billy Broas

@billybroas

Messaging Strategist. Author of Simple Marketing for Smart People. Creator of the Five Lightbulbs messaging framework.

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linkhttps://amzn.to/48vWraZ calendar_today29-09-2020 16:42:50

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Hiroya Iizuka (@0317_hiroya) 's Twitter Profile Photo

各位 かすみさん、Simple Marketing For Smart Peopleを、読破しました👏 Obsidianにマーケティングのレゴブロックアプローチを導入し、さらなる高みへ...

Billy Broas (@billybroas) 's Twitter Profile Photo

I was reading C.S. Lewis on vacation recently. Not the Narnia books, but Miracles, which has this brilliant chapter that's been debated for 80 years. Lewis makes a distinction that every business owner should understand: the difference between beliefs that are *caused* and

Billy Broas (@billybroas) 's Twitter Profile Photo

Not all uses of psychology in marketing are ethical. Use it to reduce confusion, build trust, support timing—good. Use it to bypass reasoning, conceal truth, pressure action— not good. My take? It’s time to rebalance, and bring philosophy back into the conversation.

Billy Broas (@billybroas) 's Twitter Profile Photo

I've finally internalized what @samuelwoods_ has been teaching around using AI for content creation. The key skill is discernment. When you're not creating content directly, but rather, using AI, it forces you to think about what's allowed and what's not. It forces you to think

Sam Woods (@samuelwoods_) 's Twitter Profile Photo

Billy Broas glad you're finding that idea helpful Billy a lot of people come to me thinking they need agents what they really need is take a step outside and think

Billy Broas (@billybroas) 's Twitter Profile Photo

What I admire most about Paul’s post is the Socratic questioning. - Why does this trigger me? - What do I actually care about? - How do I go full out on those principles? This isn’t really about Hormozi. It's about us.

Billy Broas (@billybroas) 's Twitter Profile Photo

In the U.S., we drive past our aging parents to get to our yoga class. We love Eastern spirituality, but we cherry-pick. Keep the yoga, forget the family.

Billy Broas (@billybroas) 's Twitter Profile Photo

No book has impacted my writing style more than Eugene Schwartz's The Brilliance Breakthrough. I read it a decade ago and still think of its lessons each time I sit down to write.

Billy Broas (@billybroas) 's Twitter Profile Photo

Claude Code + local Markdown + HTML is my new go-to. LLM chats get huge and bury key info, so I use MD as a lightweight DB and display everything in HTML. I never touch the MD. Claude Code updates it. It’s a clean, simple system. 👍

Billy Broas (@billybroas) 's Twitter Profile Photo

I'm beginning an experiment called "Run my business with my hands tied behind my back." I only speak, no typing, and will use only my judgment and taste to decide "good" or "bad." Dictation apps + AI will do the grunt work. How far will I get?