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J. Cole’s ability to flow on any beat from any era is insane. 🔥

Kendrick Lamar’s ‘GNX’ (15 weeks) is now the rap album with the fifth-most consecutive weeks charting in the Top 5 of Billboard 200, surpassing Drake’s ‘Scorpion’. (14 weeks)

Kendrick Lamar’s “tv off” has now surpassed 400 million streams on Spotify. — It’s the 2nd song from GNX and his 31st song to surpass this milestone.

Kendrick Lamar’s ‘GNX’ ’ is predicted to chart at #2 on Billboard 200 with 84K units sold in its 16th week.

.HITS midweek projections

Drake is now the most streamed rapper of 2025 on Spotify across all credits 🔥🦉 He has accumulated 3.4B+ streams so far this year.

“I would love to meet Kendrick Lamar & work with him” — J-Hope via Jimmy Fallon

This effortless transition from Intro to January 28th always makes me smile.

Kendrick Lamar’s “GNX” (1.8M) is now the best selling 2024 rap album in the US, surpassing Future & Metro Boomin’s “WE DON’T TRUST YOU”. (1.7M)

Kendrick Lamar’s “untitled 08” has now surpassed 100 MILLION streams on Spotify. — It‘s his 98th song to surpass this milestone.

FRIDAY

Who are 3 features you need to see on Playboi Carti’s “I AM MUSIC”??

Kendrick Lamar & SZA’s “luther” is predicted to spend a fourth week at #1 on the Billboard Hot 100 with over 30 chart point lead. via: talkofthechart

J. Cole wearing an “I’m Retired” hoodie last night 👀

A Kendrick x J-Hope collaboration would be amazing 🔥🔥🔥🔥

So let me get this straight : he goes on livestream and his own concerts claiming he's unharmed after the beef but in the lawsuit he says he has suffered anxiety and financial loss due to Kendrick's diss songs????

“luther” (12M) is now the 4th most viewed music video of 2025 by a hip-hop artist, surpassing “NOKIA”. (11M)

"HIT ME HARD AND SOFT" is turning one year old in exactly one month.

“It’s the largest celebrity brand campaign in Gatorade’s history and Lamar’s involvement will be the first time a musician is featured in Gatorade ads.” — Anuj Bhasin, Gatorade chief brand officer on Kendrick Lamar’s campaign.