Last week, a hook stopped me in my tracks. I became totally immersed without realizing it. And then I read the entire post even though I'm NOT the target audience. It was so good I have to share it and explain why it worked. It hit all 4 'great hook' principles: 1. Pokes at

Ad of the week- This is such a fun take on the usual boring sale ads - it grabs attention, entertains with a trending audio and gets the message across. Super easy to execute!

Introducing Gen-3 Alpha: Runway’s new base model for video generation. Gen-3 Alpha can create highly detailed videos with complex scene changes, a wide range of cinematic choices, and detailed art directions. runwayml.com/gen-3-alpha (1/10)

You should compliment your visitors in the cart! We saw a +4.58% uplift in RPS when adding these messages. Taps into psychology by complimenting people about their order. Significantly improved cart -> checkout rate. It's also super easy to make these.

I’m about to save you so much time wasted on ineffective creative strategies. Here’s the ONLY roadmap to memorize for winning ad campaigns that scale your DTC brand👇

Don’t just present a customer with a product. Detail some of the thought processes and effort behind its development. People value something *more* if they believe a lot of time and effort went into it. It’s called the Labor Illusion. CC: Katelyn Bourgoin 🧠

Reddit is a GOLDMINE for ad creative ideas. But 99% of marketers are mining it wrong. Here's exactly how I use Reddit to: - Uncover rich, raw insights - Drastically improve our creative strategy - Boost engagement and conversions on ads

Creative Strategy Tip: Show don't tell. I like how this static ad uses a popular presentation style to show a desired outcome. What you buy is the pill but what you get is a trimmed and bloat-free waistline.

This guy exposed the psychology behind why you buy things you don’t need. His name is Dan Ariely. Apple, Amazon, and Nike use his 8 principles to dominate their markets. Here they are, and how you can use them to influence others:

POV: You just stepped on a Lego in the middle of the night on your way to the bathroom but you don't want to wake up the kids so you have to silently scream in pain.

this is an amazing way to think about prompting o1 from ben

Short guide on what words to use in your static ads for CTAs: