This is a great thread from Marin. Your offer is often one of your biggester levers and in some cases can double or triple your performance.

Hear me out... most brands blow 80% of their testing budget learning nothing. They launch 50 random creatives, get 2 winners, then wonder why they can't scale. Here's what actually works... The problem isn't your creatives. It's that you're testing random ideas instead of

Your worst reviews are your best ad angles. Every 1 ⭐ complaint is a customer screaming what they actually wanted - that's gold for positioning. "Product works but takes forever to arrive" = lead with 2 day shipping. "Hard to figure out the right dose" = make dosing

Most brands have a 10/10 ad sending traffic to a 2/10 landing page. Your ad promises a solution to hormonal acne in women over 30. Your landing page talks about "clear skin for everyone." That disconnect just killed your conversion rate. The brands scaling past $10M/month

In case you didn't do it yet, Labor Day is the last chance to test your BFCM offer properly. Be prepared and organize a Labor Day offer!

Most small brands are copying big brand strategies and wondering why they're broke. Here's the truth about scaling with $100-500/day: At low budgets, consolidation is key: 1 CBO 1 ad set Broad targeting 10+ creatives That's it. The problem: Meta will only push spend to 2-3

Your audience buys for wildly different reasons. The same product that sells as "prevent aging" to a 25 year old sells as "reverse damage" to a 45-year-old. One skincare brand I analyzed had five distinct buyer segments: → Prevention buyers: "Stop wrinkles before they start"

CTRs lie. Don't get tricked by a high CTR. Not every ad is shown to the same audience. Some ads get shown to people who are more likely to click... but less likely to buy. And sometimes they’re shown to people more likely to buy... but less likely to click. That's why the

That ad with a 4% CTR and tons of comments? It's could be losing you money. After auditing over 50 accounts this year, I see this pattern everywhere: Meta optimizes for engagement, not profit. The algorithm pushes budget to ads that get likes, comments, and shares - even when

How I save accounts with rising CPAs 90% of the time, it's creative fatigue. But new creative takes weeks to produce, so here's what I do immediately to stop the bleeding: Step 1: Trim fat without breaking what works Never change working campaigns. Instead, go through and

The One Lever Testing Rule If you change the offer, creative, and landing page all at once... You'll learn nothing. Test ONE variable at a time: → Week 1: Creative → Week 2: Offer → Week 3: Landing page Each test builds on what you learned before. Most people change

Remember.. Good creatives will solve almost all problems Not bid strategies Bid caps don't fix bad ads Neither will cost caps They just help control spend

Take any product crushing it on Meta right now. I guarantee you can beat them with 3 small tweaks: → Faster shipping than they offer → Better guarantee terms → Simpler checkout process You don't need innovation. You need optimization. While everyone's trying to invent the

How I launch a new Shopify product: Step 1: Creative test → 50+ ads minimum → Single CBO → One ad set per concept Step 2: Whitelist winners → Take best performers → Run as partnership ads → Use fake pages like "Top 10 [Category] Brands" Step 3: Offer testing → A/B test

Top 5 offers that actually scale on Meta: 1. Buy 2 Get 50% off - Higher AOV than straight discounts, feels like winning vs saving 2. First-time buyer: 10% off + free gift - The gift justifies the discount psychologically (not just desperate for sales) 3. Subscribe & Save 16% -