Deepseek hype not really dying down at all, loads of buzz about it still, on both web and X.

People still aren't appreciating how big some publishers are on TikTok. The Mail Online had 250 MILLION engagements on the platform last month, with this one alone getting 20 million. Even compared to the halcyon days of ridiculous Facebook engagement, that's crazy.

Looks as if Budweiser is showing you can still bring in the engagement on Facebook with the right kind of content. Their Clydesdale Super Bowl ad has almost a million engagements on the platform, significantly outperforming other channels.

The #grammys getting way more public interest than the #goldenglobes did, both in terms of articles and native X posts.

USAID justifiably getting a lot of attention online today — this is the top X post about it in the last 24 hours x.com/any/status/188…

Kendrick got a huge chunk of the attention last night at the Super Bowl, getting between a quarter and a half of the total engagement, depending on what platform you're looking at.

TikTok is becoming a big player for news publishers, and entertainment and sports news dominated on the platform in February

The rise in interest in Chuck Schumer the last few days is reflected on every single platform amidst the ongoing government shutdown fight

Engagement with The Atlantic is through the roof this year compared to the same period in 2024, and that's even before today's story on the Yemen war plans group chat has a chance to run its course

The top initial reactions to Trump's tariffs speech are in, via NewsWhip by Sprout Social

The big message coming out of conservative media in the past day re: tariffs is one of countries already coming to the negotiating table — examples below from web coverage and X

The only place that the "50 countries are at the negotiating table" is really making any headway with regards to tariff news is on X.

Fair to say the term "panican" hasn't taken off like some of Trump's previous nicknames, most of the top posts across all networks are people mocking it.

Remember how big the Yemen groupchat story felt at the time? Tariffs news is making it look tiny in terms of engagement and awareness — just a much bigger story from the media and public's perspective. This intuitively makes sense, obviously, but interesting to see it in graphs.

Fox News has seen a big engagement increase with its news articles in the last few months, hitting weekly highs it hasn't seen for at least two years, per @newswhip data.

This AI writing is getting really good