It's rare for any company to create things this different and of this quality.

It's even rarer for a company in its 13th year of existence.

So energizing to see a true second founding moment.

Overheard on a Gong call this morning demoing Equals for ARR reporting with Stripe data:

'That was probably like the most impressive demo I've ever seen of a product–that is insane.'

'My mind is blown. It's such a cool piece of software.'

'That is exactly what we…

This is going to be great.

Today at 11am PT / 2pm ET.

It took a year of work to go from 200k to 500k.

And! We're faster at 500k rows than we were at launch.

We're pretty proud of it.

We just published our 72 page book on ARR. Written by Bobby Pinero and Chris Burgner.

If you're building in SaaS, it's a must read.

If you work in SaaS, you know ARR.

It's the lifeblood of every SaaS business.

But what you might not know is how painful ARR reporting is.

I have it on good measure that it's an absolute f***ing nightmare.

There are many 'one-size-fits-all' solutions out there, but they're…

This team is building great software for an audience (fitness coaches and personal trainers) that to-date has to put up with terrible software. Check them out!

I've seen a draft. This will be essential reading for anyone working in a SaaS or subscription business.

When Bobby Pinero joined us at Intercom after our Series A, we had little reporting stood up. Any reporting we did have was manual and ad-hoc. Standard for the stage. (But it was time to grow up.)

Bobby's first task was to implement robust ARR reporting. It turns out measuring…

This is really good 👇

Endorsements like this (from former Shopify CTO) make all the hard work worth it.

Thanks JML!