Ben Perreira(@ben_perreira) 's Twitter Profileg
Ben Perreira

@ben_perreira

Freelance strategy director at https://t.co/vNFl758aZr | ex: Mattel, Conde Nast, Deutsch, Conill, LMU MBA, UCSB, community college | 🏄🏻‍♂️🏂🚴🏻

ID:237071342

linkhttp://wildgarden.medium.com calendar_today12-01-2011 01:02:50

12,5K Tweets

2,3K Followers

2,7K Following

Ben Perreira(@ben_perreira) 's Twitter Profile Photo

I found myself in a home goods for the first time and judging by the gender split it’s clear the fellas have no idea this wonderland exists

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Ben Perreira(@ben_perreira) 's Twitter Profile Photo

An agency and brand-side jobs observation: relatively fewer brand and social strategy gigs, more comms planning ones. All are important, but maybe a sign of an increasing importance of how over what.

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Ben Perreira(@ben_perreira) 's Twitter Profile Photo

“On average, they found, employers contacted the presumed white applicants 9.5 percent more often than the presumed Black applicants.”

nytimes.com/2024/04/08/ups…

“On average, they found, employers contacted the presumed white applicants 9.5 percent more often than the presumed Black applicants.” nytimes.com/2024/04/08/ups…
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Steve Schlafman 🐛✨🦋(@schlaf) 's Twitter Profile Photo

'You should rather be grateful for the weeds you have in your mind, because eventually they will enrich your practice.'
—Shunryu Suzuki

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Ben Perreira(@ben_perreira) 's Twitter Profile Photo

Buying a house is the best way to get unsolicited ideas thrown your way which as a strategist feels like I’m finally paying my penance

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Kevin Rothermel(@KevinRothermel) 's Twitter Profile Photo

IDing people by generation labels leads to lazy thinking. In this case: applying timeless worries related to age and inexperience, worries attached to a temporary life stage, as if fundamental to their identity.

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Ben Perreira(@ben_perreira) 's Twitter Profile Photo

“Nothing in life is as important as you think it is, while you are thinking about it.” - RIP Daniel Kahneman nytimes.com/2024/03/27/bus…

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derek walker(@dereklwalker) 's Twitter Profile Photo

Imagine with me for a moment that agencies and holding companies invested in their employees’ growth and development with the same vigor that they have invested in tech, AR, VR, and AI.

Advertising would be so different.

Tools are only as good as the person using them.

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