Underappreciated marketing wisdom. It's not what people hear that matters. It's what they repeat,

There's no "one-size-fits-all" marketing strategy. Showing up on the channels your customers are, is only part of the equation... You also need to play to your strengths. Best use of your skillset is key. Where the two intersect is where you focus your efforts.

Simple truth: "If your marketing doesn't work by word of mouth, it doesn't work." Bill Schley

Remember: the role of the marketer is not to make the sale. It's to nurture healthy relationships with customers - so they buy, time and time again.

From the wisdom of Seth Godin. “Market with people, and for them, not to them or at them.”

Turn your marketing upside down. 🙃 It's time for an InsideOut approach. Fuel passion in your teams FIRST. Engage them, educate them, empower them. The outside world will notice. The most impactful billboard? Your own people.

"What does your business do?" That's the question I asked 4 members of a clients' team. I got 4 wildly different answers. If your team can't explain what you do, how can your customers? Try it. The results are enlightening.

Are you asking the right question? In marketing, it’s always better to ask “what does my customer want/need to hear?” rather than… “What do I want to say?” Ask better questions, get better results.

Golden Marketing tip: Listen more than you speak. The best marketing strategies are born from listening, not just broadcasting.

Unearth this underappreciated marketing truth: It's not about what people hear from you. The real magic lies in what they repeat about you. Craft messages to echo, not just be heard.

When you live your brand, your customers will too.

Turn your marketing upside down! It's time for an InsideOut approach. Fuel passion in your teams FIRST. Engage them, educate them, empower them. The outside world will notice. The most impactful billboard? Your own people.

Not sure I want to buy into those brand values, thank you… 🤣🤣

Want to know if your website is letting you down? Here's a quick test to find out: Read only the titles and subheads. If you can't tell what you do and how you make your customers' lives better by doing that - your website isn't clear enough. ...that's costing you sales.