There is no comparison between marketers that are paid for results vs those with vague, unmeasured ideas. The best have both great ideas and a way to measure them.

Put your best people on the biggest opportunities, not the biggest problems. Your best people want to move mountains. Let them. Great contributors are attracted to opportunity... Not fixing someone else's mistakes.

My dad told me that having kids would be the hardest thing I ever do. It’s also the best thing I’ll ever do. Happy Birthday to my beautiful son Ezra…

"Selling real people real things that they really want will always work." h/t Scott DeLong

Great insights are often like glimpses in the corner of your eye. Look in many directions to see what’s in front of you. 👀

Crazy that Google still allows ads like these:

Behind every marketing problem is a product problem.

Important insights here, among them recognizing the strategic value of seemingly small choices:

"If you have a ten-year plan and know how to get there, you have to ask why can't you get there in six months?" -- Peter Thiel

Self-Reliance (1840) by Ralph Waldo Emerson "What I must do, is all that concerns me, not what the people think. This rule, equally arduous in actual and in intellectual life, may serve for the whole distinction between greatness and meanness. It is the harder, because you

21 ways building a startup is like making a snowman: An important 🧵 thread:

Airbnb founder Brian Chesky on how to design a product for a million people “How do you make something for a million people? I don’t know where to start. But if you pick one person, study them, and take their journey, you can actually build something really personal. You can