Baymard Institute (@baymard) 's Twitter Profile
Baymard Institute

@baymard

150,000+ hours of large-scale UX research. Follow Baymard to be notified about our free UX research articles where we "leak" some of these test findings.

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linkhttps://baymard.com calendar_today27-09-2009 18:03:15

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🛒 Still using “Apply” buttons in checkout? You’re not alone—22% of sites still require users to click an “Apply” button to save their inputs during the checkout flow. However, our research shows that this small interaction can cause significant friction: users often miss the

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From brainstorming in breakout rooms to bonding over coffee breaks ☕️ — here’s a sneak peek of Baymard’s meetup, and the people behind our latest launch! 🚀 #TeamBuilding #TeamWork #LifeAtBaymard

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🧭 Filters help users narrow down product lists — but if it’s unclear which ones are applied, they’re left wondering why so few products show up. 🤯 When applied filters aren’t visible, users can miss out on relevant items or give up altogether. 📱 Looking to improve your

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🚨 Our new AI-powered feature is now live! UX-Ray scans any ecommerce site and gives you instant UX analysis — powered by Baymard’s 150,000+ hours of research. More information here. 👉baymard.com/blog/ux-ray-be… With UX-Ray 1.0, you can: 🔎 Spot critical UX issues in minutes 📊

🚨 Our new AI-powered feature is now live! UX-Ray scans any ecommerce site and gives you instant UX analysis — powered by Baymard’s 150,000+ hours of research. More information here. 👉baymard.com/blog/ux-ray-be…

With UX-Ray 1.0, you can:  
🔎 Spot critical UX issues in minutes 
📊
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🚀 We’ve just published a new UX benchmark covering 7 leading online learning sites — including platforms like Domestika, Skillshare, and Udemy. 📖 Explore the key takeaways here: baymard.com/blog/online-le… #UXDesign #UXResearch #EcommerceUX #OnlineLearning #EdTech #Baymard

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📉 Did you know that 25% of e-commerce sites don’t have product images with sufficient resolution or level of zoom? That’s a major problem — because across desktop, mobile, and app testing, we consistently observed that users rely heavily on zooming to evaluate product details

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📊 Selling a digital service? Baymard’s large-scale UX research confirms: providing a clear, visual representation of your UI is critical to conversion. ✔️ Real screenshots ✔️ Functional GIFs ✔️ Concise product videos Abstract visuals aren’t enough. See the full findings: 🔗

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🛒 A tiny UX tweak that reduces abandonment 👇 Autoformatting spaces in credit card fields helps users type accurately & avoid validation errors. Yet 15% of sites still don’t do it. See the full findings: 🔗 baymard.com/blog/credit-ca… #UXDesign #EcommerceUX #CheckoutUX

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We’ve released a new UX benchmark of 7 merchandise and print-to-order sites with over 3,100 new industry-specific UX performance scores and 2,300 best practice examples. ⤵️ baymard.com/blog/merchandi… #UX #UXDesign #UXResearch #ProductDesign

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Our latest Mobile UX Benchmark shows a significant improvement in e-commerce mobile UX 📱 compared to 2024. Yet, the majority of sites still rate as "mediocre". We’ve uncovered 9 common UX pitfalls that continue to undermine the mobile experience.⤵️ baymard.com/blog/mobile-ux…

Our latest Mobile UX Benchmark shows a significant improvement in e-commerce mobile UX 📱 compared to 2024. Yet, the majority of sites still rate as "mediocre". We’ve uncovered 9 common UX pitfalls that continue to undermine the mobile experience.⤵️
baymard.com/blog/mobile-ux…
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🛍️ Are users bouncing off your homepage before even exploring your site? Check out this UX best practice backed by over 150,000 hours of large-scale user testing. ⤵️ #UXDesign #EcommerceUX #UXResearch #UX

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Still incorporating "Apply" or "Save" buttons in your checkout forms? 🛒 During testing, users often overlooked or misinterpreted inline “Apply” or “Save” buttons, resulting in form errors, redundant input, and potential checkout abandonment. ⤵️ #UXDesign #EcommerceUX

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💼✈️ Planning a redesign of your travel accommodations or tours & experiences site? Our latest guide highlights 5 key UX best practices for improving booking flows. ⤵️ baymard.com/blog/travel-si… #UX #TravelTech #ecommerce #UXDesign

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🚀 We're hiring! We are looking for a Product Lead (full-time, remote). Deadline is August 3rd, 2025 (end of day). 👉 Apply here: baymard.com/jobs/product-l… 👥 If this job isn’t for you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we

🚀 We're hiring! We are looking for a Product Lead (full-time, remote). Deadline is August 3rd, 2025 (end of day). 👉 Apply here: baymard.com/jobs/product-l…

👥 If this job isn’t for you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we
Baymard Institute (@baymard) 's Twitter Profile Photo

🚀 We're hiring! We are looking for a Product Lead (full-time, remote). Apply here: baymard.com/jobs/product-l… 📆 Deadline is August 3rd, 2025 (end of day). 🤝 If this job isn’t for you but you know someone who’ll be the perfect fit, please send them the link to this page. If we

🚀 We're hiring! We are looking for a Product Lead (full-time, remote). Apply here: baymard.com/jobs/product-l…

📆 Deadline is August 3rd, 2025 (end of day).

🤝 If this job isn’t for you but you know someone who’ll be the perfect fit, please send them the link to this page. If we
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We’ve released a new UX benchmark of 5 small catalog direct-to-consumer sites with over 2,500 UX performance scores and 1,700 best practice examples. ⤵️ baymard.com/blog/small-cat… #UXDesign #UserExperience #UXResearch #UX

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🚫 Homepage ads often backfire. During our large-scale usability testing, we observed that early homepage promotions can overwhelm users, distract from key categories, and disrupt the critical orientation phase (especially on mobile!📱). 👇 #UXDesign #UserExperience #EcommerceUX

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🚛 🛒  Our latest benchmark of Grocery UX reveals that all sites have severe UX issues, leading to users abandoning their Grocery shopping experience. Here are 4 UX best practices we identified during benchmarking. 👉 baymard.com/blog/grocery-e… #UXDesign #GroceryEcommerce

🚛 🛒  Our latest benchmark of Grocery UX reveals that all sites have severe UX issues, leading to users abandoning their Grocery shopping experience. Here are 4 UX best practices we identified during benchmarking. 👉 baymard.com/blog/grocery-e…

#UXDesign #GroceryEcommerce
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📚 Are educational reading and book sites failing readers and book buyers? Our latest UX benchmark dives deep into how 7 top educational reading & book sites perform — and the results are surprising: most sites have poor or mediocre overall UX performance. Check out the full

📚 Are educational reading and book sites failing readers and book buyers? Our latest UX benchmark dives deep into how 7 top educational reading & book sites perform — and the results are surprising: most sites have poor or mediocre overall UX performance.

Check out the full