.Dominik Prinz-Barley sat down with Natalie Ebel and Caleb Ebel, co-founders of backdrop, to discuss how their ambitious brand disrupts the #paint category by finally putting customers at the forefront of #disruption. Download our #DontPanic #interview here: buff.ly/2vnq3XZ

What’s your backdrop?

SURF CAMP - a dark blue with green undertones.

First place in packaging design Dieline awards 2019! #mybackdrop

Wet paint. PALO SANTO. 📷 @neekmason

Congrats to backdrop (proud investor!) for being the first ever paint brand to be sold in Urban Outfitters. Paint is now a design purchase.

“Its recently announced Urban Outfitters collaboration place Backdrop far from the world of traditional paint & hardware stores and more squarely in newly formed camp that believes paint can be fun, influenced by culture, and driven by design.” businessinsider.com/backdrop-paint…

You can check out bits and bobs from the last couple of days we spent doing this shelf project at my Instagram story highlight titled “pink shelves” (I’m offbeatorbit over there too!) but here is the final result. The paint is by backdrop! 💖

Sure, frank sinatra might have a street named after him, but does he have a shade of paint named after him?? I think not. Huge thanks to the folks at backdrop for the honor of using our name for this sweet shade of pink!! 💗💘💕 backdrophome.com/products/shy-b…

Supplies for the long weekend.

Three new limited-edition colors made with our friends at Coming Soon. We only made a few, so get yours here. backdrophome.com/pages/coming-s…

Give your space a high-impact, low-budget transformation with the latest collection from @backdrop_home in collaboration with Coming Soon. dwell.com/article/this-z…

Tour the colorful home of the paint-repreneurs behind backdrop. dwell.com/article/backdr…

KISMET on KISMET. The new way to sample paint; premium 12x12” adhesive sample swatches that stick and restick.

5 free samples with all digital gift card purchases. Let them pick! backdrophome.com/products/gift-…

I work in CPG and, like many others, have been ordering stuff online more than ever before... so it means something when I say that I’ve never seen a more innovative packaging experience than backdrop — biodegradable packaging that LITERALLY WASHES AWAY!?!?

The Entrepreneurs: Caleb Ebel & Natalie Ebel of backdrop have set about making the purchase of paint a better informed and more intentional design decision. Hear why their unique model ensures the process is always a pleasure. fal.cn/3mCpv

This is meta, and also great marketing. backdrop is a DTC / modern paint company. They have a v relevant shade called “Silver Lake Dad,” which is so popular that they regularly run out of samples. They made a dad hat out of it. Brilliant. Also, so LA.

AD Got to chat with the amazing David Choi, founder of SEOUL TACO | 🌮 Korean-Mexican Street Fare, to discuss the ways that travel has inspired our journeys as small business owners. Watch now: entm.ag/makeyourconnec… #MakeYourConnection Presented by @CitiBank & americanair

Hate painting? We've partnered with backdrop to show you how easy the task can be. 😏 bit.ly/3Lw2rbv