Cooking and building websites are the EXACT same thing. If you fuck up the ingredients, it tastes like shit and nobody remembers it But if you nail it, people think about it for months Tonights email is about how scrambled eggs and websites are exactly the SAME THING Link ↓

Stop obsessing over leads and start obsessing over friction. Because most websites don’t lose because they lack traffic. They lose because they create 7 steps that could be avoided to contact you. Click here. Fill this. Wait for a response. Fuck that. Jump over this. Do a