How to make money on the internet forever (as a writer): Deliver these 3 outcomes: 1. Drive organic traffic 2. Convert traffic to email subscribers 3. Nurture subscribers into customers Here's why every business needs these (and exactly how to do it):

Let's be clear about what ghostwriting really is. It's not "putting words in someone's mouth." It's helping smart people with no time share ideas they've already expressed. It's mining gold from their minds when they're too busy to do it themselves.

Email marketing isn’t dead. It’s just crowded with boring copy, and one CTA per email. Don’t make them choose. Make them act.

Tripwire Funnel Goal: Turn leads into low-ticket buyers fast Use: $7–$27 irresistible offer Best for: Course creators, digital products

Lead Gen Funnel Goal: Build your email list Use: Freebie/lead magnet Best for: Coaches, service pros, creators

Webinar Funnel Goal: Sell high-ticket with value first Use: Live/automated webinar Best for: Coaching, SaaS, consulting

High-Ticket Application Funnel Goal: Qualify leads and book calls Use: VSL or case study > application Best for: Agencies, coaching, B2B services

Copywriting is psychology in action. Here are 5 emotions you should be tapping into in your email promos: Desire – “What’s in it for me?” Fear – “What happens if I don’t?” FOMO – “Will I miss out?” Curiosity – “Wait, what happens next?” Relief – "Ah, finally a solution."

Use stories, testimonials, and deadlines to stir these emotions. That’s how you sell without sounding salesy.

Your promo emails shouldn’t all be the same. Use a mix of these 3 types to boost sales: Story-based – Builds trust and emotion. Benefit-driven – Focuses on the product’s outcome. Urgency-based – Reminds them time is running out.

Rotate these during your 7–10 day promo window. It keeps things fresh while leading them toward the sale.

VSLs (video sales letters) convert cold traffic into buyers fast—if you structure them right. Here’s the psychology behind it: 1. Hook (pattern interrupt) 2. Problem (make it real + urgent) 3. Promise (introduce the big benefit) 4. Proof (case studies, stats, testimonials)

You don’t need 3 different products. You need 3 different angles. Here’s how to sell the same thing from 3 perspectives: Pain-Point Driven “Struggling to [X]? This fixes that.” Desire-Based “Want to [Y]? Here’s how.” Fear-Based “Still doing [bad habit]? Here’s the

If you haven’t emailed your list in weeks (or months)… Send a “Where should I send this?” value email Follow with a short story-driven tip Then ask what they’re struggling with Only after that… make a small offer Ease into the sale. Email marketing is a

Forgot where i got this from but loved it... pretty much somes it up 😂

A 5-day educational email course offers a clear, valuable outcome with structured content that builds trust and makes people want to give you their email—unlike vague newsletter sign-ups that lack urgency or benefit, which is why opt-in rates can hit 40% instead of just 5%.

This is the power of offering an educational email course as an opt-in. @ Nicolascole77 and @ dickiebush's landing page sees around 70% leads captured - simply by offering an educational email course! Not to mention the leads will be more educated to buy their other products.