Memorial Day weekend marks the unofficial start of summer and the first of many road trips out of the city, so we put together the perfect playlist for the drive. Pack up the car, roll the windows down, and tune in to Northbound.

open.spotify.com/playlist/7m5HH…

While it certainly still feels like winter, we can’t deny the inevitability of spring on the horizon. So, before the snow melts, we’re offering up to 60% off winter-ready gear – our best deal of the season.

Shop now: askovfinlayson.com/sale

Keep The North Cold isn’t a slogan – as a Certified B Corp, it's a promise we make to our customers and the planet. Our 2022 Impact Report is an opportunity to share our progress, as well as our challenges, and gives you the opportunity to check our math.

askovfinlayson.com/impact-2022

Get your parkas ready, Minnesota — winter isn’t done with us yet.

#KeepTheNorthCold

'We owe it to the lake.'

Darn tootin'!

nplsf.org/decarbonize-th…

Clothing brand Askov Finlayson
funded a study on eliminating greenhouse gas emissions at 5 parks on Lake Superior. CEO Eric Dayton hopes it will serve as a blueprint for other national parks. tcbmag.com/askov-finlayso…

'If summer is a firecracker on the fourth, then winter is the slow burn of maple in the woodstove.'

Read winter expert Ashley Bredemus's tips for embracing the season on the Journal:
askovfinlayson.com/blogs/journal/…

There's a lot of winter left. Gear up and get out there with up to 50% off outerwear, apparel, and more: askovfinlayson.com/collections/sa…

Spotted on CBS Mornings: Molly Yeh in The Winter Parka. Essential wear for this time of year on the farm in East Grand Forks. #KeepTheNorthCold

Writer, diver, and Northerner Jason Heaton took our
new Preservation Vest along for a field test on a recent trip to dive the icy depths of Lake Michigan.

Read his firsthand account on The Journal: askovfinlayson.com/blogs/journal/…

Feel that? The leaves are starting to change, there’s a chill in the air, and winter is on its way. And while you may not need to slip on your parka quite yet, we’ve been hard at work creating more versatile gear for your cold-weather arsenal.

Stay tuned...

📢Askov Finlayson, Etsy and Lyft join Drawdown Labs’ groundbreaking climate solutions consortium—along with five new implementation partners Doughnut Economics Action Lab (DEAL), Evergreen Action, Rewiring America, @Seneca_Solar, and The Outdoor Policy Outfit drawdown.org/news/insights/…

Businesses must use their influence to go beyond net zero – we are proud to be joining Drawdown Labs alongside other leading companies that share our commitment to helping solve the climate crisis. Project Drawdown Etsy @Lyft #KeepTheNorthCold
drawdown.org/news/insights/…

As we start gearing up for the cooler months ahead, we've brought together an edited assortment of essentials and eccentricities that embody the Northern spirit to help you get in a winter state of mind.

Introducing, the North Store:
askovfinlayson.com/collections/no…

Glad to see 'Net Zero' skepticism building – these flawed pledges at the individual company level don't add up to the planetary math we need to solve climate change and there aren't nearly enough credible offsets to go around. #KeepTheNorthCold nytimes.com/2022/07/12/opi…