We spoke to Asket's Jakob Dworsky about the problem with "sustainability" insidehook.com/article/menswe…

35 permanent essentials into our men's wardrobe (and still counting), it's time to shift gear and embark on a new journey: Womenswear. Find out more on our website: asket.com/se/stories/cam…

Staples designed to remain relevant and wearable, from Asket coolhunting.com/style/asket-co…

This week we are turning 6. Feels just yesterday when opened the doors to ASKET.com. Since then we've launched 35 garments, introduced the traceability label, impact receipt, got physical with a store and are set to launch womenswear - highlights below. More to come

Today, we're beyond excited to finally make our first three womens essentials available. It's the first step in being able to truly help more people, buy less but better - cherishing the resources it takes to create the garments. Find out more: asket.com/se/womens/

Responsible brand Asket offers a staggering 54 sizes in its 'fits everyone' jeans Find out more here: bit.ly/3y3WYis

Sunday wardrobe in Asket ✨ because you can never go wrong with a white shirt and blue denim jeans. becauselondon.com/fashion/2021/a… #asket #sundaystyle #denim

Our co-founder August Bard Bringéus spoke with @OliviaPinnock for Forbes on tackling fashion biggest challenge and the part that ASKET degrowth business model hopes to play. Give it a read over your morning coffee: forbes.com/sites/oliviapi…

Worth a watch: ASKET are featured in a documentary alongside Merz b. Schwanen to highlight how we can step out of fashion's toxic cycle of overproduction, with it restoring appreciation for clothing and adding value back in to the supply chain. bit.ly/3m4pVYP

Our Co-founders spoke to Monocle Magazine's The Entrepreneur about why being in the business of wardrobe basics makes us far from boring. Read more here: bit.ly/3jyggYM

This Black Friday… we are closed. In a time where constant replacement remains the norm, sometimes the best thing to do, is in fact, to do nothing at all. Join us in the pursuit of less.

Our co-founder chatted with Esha Chhabra for Forbes about why we closed shop for Black Friday. Head to the article to understand our motivations

In 2020, LVMH exec #AntoineArnault told me for British Vogue: “The show we did in the desert for Louis Vuitton with 350 people flying in for 48 hours? I personally think this is the end of these events. [They're] unhealthy for people & the planet.” wwd.com/fashion-news/d…

In May 2021 we opened the doors to The Revival Program and we’re beyond excited about all the loved, worn and torn garments coming back. Having collected already 793 already, we’re eagerly preparing for our first revivals later in 2022. Find out more: asket.com/se/lifecycle/r…

.Paul Vaugoyeau worked closely with Asket to design its minimalist office in Stockholm, which features oak tables and parquet floors. dezeen.com/2022/07/25/ask…

Introducing our new HQ. Earlier this year, we moved to a new space, which we’re excited to share with you today. Our vision for the space was to honor the building's original character while embodying our mantra 'the Pursuit of Less': bit.ly/ASKETHQ

Oak furniture and parquet flooring feature in Scandi-style Asket office: dezeen.com/2022/07/25/ask…

One year ago today we continued the ASKET promise by offering a permanent collection of zero compromise garments for women too. We started small, just 3 garments and we'll continue to thoughtfully build out our permanent collection. What would you like to see next?