Dyson is a well-known brand in home appliances, particularly vacuum cleaner. But how about their latest venture - headphones. These headphones come with air purifying capabilities. Nevertheless, the price is premium. What do you th…lnkd.in/gVt7wEdg lnkd.in/gMDDgAVs

One of our (with Ringkar Situmorang., Ph.D., CHE) recent publications features in the World Health Organization (WHO) COVID-19 Research Database. Japutra, A., & Situmorang, R. (2021). The repercussions and challenges of COVID-19 in the hotel industry: P…lnkd.in/dYmcAahF

There is always a solution! #ai #bot #digital lnkd.in/d_yatYQd

The new olive oil coffee from Starbucks - "Oleato". Schultz consider this new coffee, which will be launched in Italy then US, disruptive. Do you agree with him? Is this a good strategy? What can be done to capitalize more on this?…lnkd.in/gsVHzVEA lnkd.in/g4QuwDTZ

This effort to revive the tourism industry seems to be the trend. Hong Kong did this, now Taiwan. What do you think about this effort? Is it a good strategy? If not, what do you think should be done? #tourism #tourismmarketing #ma…lnkd.in/gtdAwSME lnkd.in/gTxnhc5u

Huawei is under scrutiny with their presence in the European market. It seems that the next growth will be in another market (e.g., Southeast Asia). What do you think should be the appropriate strategy for Huawei to enter the new m…lnkd.in/gYpwu7vj lnkd.in/gJBUWW-G

Our latest article on luxury tourism. #marketing #tourism #mktgui #luxury lnkd.in/gsSwBcu6

This article addresses customer engagement in mobile commerce through the lens of self-determination theory. #marketing #customerengagement #digital #mobilecommerce #mktgui lnkd.in/gmCqzKx8

This article focuses on applying brand concept maps to build brand associations and image for destinations. #marketing #tourism #brand #branding #mktgui lnkd.in/gnD6rExi

This article is about brand management in the fashion industry. #fashion #marketing #brand #branding #mktgui lnkd.in/gSChW9ce

This article examines the role of online channel in international marketing. #marketing #internationalmarketing #brand #mktgui #onlinechannel #brandauthenticity lnkd.in/gJ4PNUJ8

Our latest article addressing student engagement. #marketing #research #student #engagement #mktgui #academicresearch lnkd.in/gXFnQAii

Interesting move and surprising sentiment from the stock market. What do you think about this? Should other companies follow suit in crafting their stratefgies? Why? How? #strategy #strategicmarketing #consumerbehaviour #marketing #ai #tech #ceo #mktgui lnkd.in/gHRwFvXy

Spanish Journal of Marketing - ESIC 2023 (1) includes great papers from Top authors 100% free for authors and readers Please read & share bit.ly/3N9fWiI bit.ly/40IfGdw bit.ly/3NvNLLd bit.ly/3NdLRyp bit.ly/3L5Okbt bit.ly/3L7xPvN bit.ly/40FPnVx

This study addresses knowledge transfer within MNC subsidiaries. #research #mnc #tourism #knowledge lnkd.in/gYG9g4Ph

Project Sunrise...this is what Qantas called it to manage jet lag. Long haul flights have always been difficult. But with many perks, also a 20% price hike, things might be better...or not? What do you think? I personally like the…lnkd.in/gEd-_WsZ lnkd.in/gDNsSGEu

Is smartphone addiction always a negative issue? In this study, we (with Sanjit K Roy and Sebastiaan van Doorn and other colleagues) look at how smartphone addiction influences perceptions and intentions related to mobile payment…lnkd.in/gaU67tZt lnkd.in/ght-GdQi

Still remember the panic buying on toilet rolls in Australia? In South Korea, it is salt. #consumerbehaviour #panic #marketing #mktgui #mktguwa lnkd.in/gEzW3cvj

Presentamos nuestra nueva canción creada con IA, inspirada en la integración de la realidad virtual en supermercados virtuales para el congreso #AIRSI24 ¡Escúchala aquí! suno.com/song/26266e63-… Sebastián Molinillo Rafael Anaya Arnold Japutra

Dissemineting #science! 🔊We have created an AI song about our research for the #AIRSI24 conference #Spain. Listen 🎧and forward 📤to help us reach the best hit playlist! 👉 suno.com/song/3ea056c5-… Arnold Japutra, Cátedra de Comercio y Transformación Digital UMA, UMA Divulga, El Corte Inglés, #Metaverse